This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Body Background Images Done Easily
A nice feature you’ll find on many sites is where the center content area appears to overlay the page with a drop shadow behind it. It’s actually a fairly simple method to making your blog look nice (or other website) with a single background image. How is it done? Figure out how wide your content is. Example: 750px. Build an…
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Content Marketing
Five Top Tips For Building A Thought Leadership Content Strategy
The challenges with regard to our economy in the last few years has highlighted how easy it is to build – and destroy – a brand. Indeed, the very nature of how brands communicate is changing. Emotion has always been a key driver in decision-making, but how brands connect with their audience will determine success or failure. Nearly half of…
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Event Marketing
Eventbrite: Events Truly Made Easy
Eventbrite is an online event management and ticketing platform that allows organizers to create and promote events, sell tickets, and manage registrations. Despite some substantial competition, Eventbrite’s user-friendly platform, a broad range of features, and strong marketing capabilities have contributed to its significant market share and continued growth in the event management industry. Eventbrite ranked second in the list of…
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Content Marketing
PLANOLY: Meeting The Planning Needs of Social Video Managers
Many organizations are shifting gears to take a video-first approach to social content. Why? Video generates 1200% more shares than image-based and text-based content. WordStream – 75 Staggering Video Marketing Statistics This change may be lucrative for some, but others might struggle with algorithm updates, as well as staying on top of trends in a fast-paced environment, and organizing and…
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Content Marketing
Adobe Stock: Powerful AI-Enhanced Features That Creators Can’t Ignore in 2025
Content creators today face relentless demands, including tighter deadlines, multi-platform campaigns, and an ever-growing expectation for originality. Finding the right visual assets quickly and customizing them effortlessly can mean the difference between delivering on time and falling behind. Adobe Stock Adobe Stock has long been a trusted resource for high-quality, royalty-free assets. But in 2025, it has set itself apart…
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Marketing Infographics
3 Astounding Stats Supporting Social Selling
One of the common traits I continue to see in the most effective business development people or sales staff is that they’re incredibly well-connected. My good friend Doug Theis of Innovative Integrations, an Indianapolis-based managed services company is one of those people. We attended an Indianapolis Business Journal breakfast and I joked that Doug most likely knew everyone in the…
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Marketing Infographics
6 Keys to Customer Service Success Using Social Media
We shared statistics on the growth of customer service using social media, and this infographic takes it a bit further, providing 6 distinct keys for your company to incorporate to ensure success. Lousy customer service can derail your marketing, so its essential for marketers to monitor sentiment and response time via social media. In one JD Power survey of more…
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Content Marketing
Business to Business Alternative Marketing
One of the opportunities for Business to Business (B2B) marketers is to capture traffic for people searching for alternatives. People are researching application purchases or they’re unhappy and wish to leave a vendor – using terms like alternative to, or similar to, or applications like to describe their searches. Here’s a great example – a search for alternatives to Wufoo:…
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Customer Data Platforms
VideoAsk: Build Engaging, Interactive, Personal, Asynchronous Video Funnels
Last week I was filling out an influencer survey for a product that I thought was worth promoting and the survey that was requested was done via video. It was extremely engaging… On the left side of my screen, I was asked questions by a company representative… on the right side, I clicked and responded with my answer. My responses…
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Customer Data Platforms
The Key to Understanding And Personalizing the Consumer Journey Is Context
Every marketer knows that understanding consumer needs is critical for business success. Today’s audiences are more conscious about where they shop, partly because they have so many choices available, but also because they want to feel like brands align with their personal values. More than 30% of consumers will quit doing business with a preferred brand after just one bad experience.…
