This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Sales Enablement, Automation, and Performance
How To Utilize Business Proposal Templates to Drive Business Success
A well-structured business offer may be the disparity between winning over new guests and completing deals in the Machiavellian world of business-to-business (B2B) deals. A business proposal template is an operative device that guarantees uniformity and professionalism while saving time and streamlining the offer process. A well-toned proposal may make all the disparity, whether you are dealing with new software…
- Advertising Technology
12 Steps to Driving Pay-Per-Click Conversions and Winning Paid Search in 2024
When people ask about paid search, I tell them I’m all in on the strategy. This wasn’t always the reality. Organic search and social media could drive far better ROI for quite some time. Over time, though, search has been far more complicated, with massive domains sucking up most of the search engine results page (SERP) and social media crippled organic…
- Customer Data Platforms
IFTTT: Automate Your Workflows From Anywhere With If This Then That
Managing multiple online services and applications can be overwhelming. Tracking various tasks, notifications, and data across different platforms often leads to inefficiency and wasted time. Fortunately, there is a solution that can help streamline your digital life and boost your productivity. IFTTT IFTTT (If This Then That), pronounced ift, is a powerful web-based service that allows users to seamlessly create…
- Sales Enablement, Automation, and Performance
Mastering Sales with Sales Conversion Tools and Verified Lead Generation
Optimizing sales processes in the fast-paced world of modern business is critical to achieving sustainable growth and profitability. Two key elements that enable businesses to thrive in competitive markets are sales conversion tools and verified lead generation. These technologies empower organizations to refine their sales strategies, enhance customer engagement, and increase revenue. In this in-depth exploration, we will discuss the importance of…
- Content Marketing
Stop Killing Cause Marketing
When a student needs money for a school lunch, it’s of little or no consequence to them where the money is coming from. They’re just hungry and need funds. It’s not just school lunches, it’s student grants and scholarships, medical goods, tutoring, daycare, and so much more. The list of needs is infinite and, in a downed economy, it continues…
- Analytics & Testing
It’s Time for Your Year-End Marketing Review
It’s that time of year again… when you must put time aside to review your annual marketing plan. Next year may be more important than any year previous with the rapid adoption of social media strategies. Here’s what I recommend collecting: Marketing Spend by Medium – this is actual money paid for external marketing and advertising efforts. Breaking this down…
- Marketing & Sales Videos
FirehoseChat: Site Chat Integrated with Mac, iPhone and iPad
FirehostChat is a fully native apps with push notifications that’s as easy as texting. You can even receive chat notifications on your iPhone lock screen with their mobile application. Users can be identified by their physical location and you can identify the page they’re on as well as their system info. The paid version comes with fully customizable CSS, multi-user…
- Martech Zone Tools
All in One Accessibility: Boost Website Usability with AI-Powered Accessibility Tools
Are you struggling to make your website accessible to a diverse audience with varying disabilities? Many website owners face the challenge of ensuring their sites are user-friendly and compliant with international accessibility standards. Lack of accessibility can lead to poor user experience, legal risks, and potential customer exclusion. All in One Accessibility All in One Accessibility is a comprehensive AI-powered…
- Content Marketing
WordPress: Add Author Information in Sidebar
UPDATE: I’ve developed a Sidebar Widget to display your Author Information. Today’s post by Jon Arnold was fantastic on tips for designing a website, but I noticed the first comment attributed the post to me. That’s a telltale sign I need to make the author information more prominent. I’ve not created a widget for this (and I’m surprised that no…
- Content Marketing
MainWP: Centrally Manage Your WordPress Sites
The great folks at Automattic have been closely integrating centralized WordPress management through their Jetpack plugin. I’ve already run into one issue with it, though, losing all of my past Jetpack analytics when my site somehow got disconnected and a staging site was connected instead. It was quite a bummer – and I’m thankful that I have Google Analytics also…
