This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The Future Isn’t Jobless and Never Has Been
The paranoia regarding the future of artificial intelligence (AI), robotics, and automation needs to stop. Every industrial and technical revolution in history opened humans to unlimited opportunities for applying their talent and creativity. Not that specific jobs don’t disappear – of course they do. But those jobs are replaced by new jobs. As I look around my office today and…
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Kickstarting Your Video Marketing Campaign in 3 Ways
You’ve probably heard through the grapevine that videos are worthwhile investments for any business looking to improve their online presence. These clips are great at increasing conversion rates because they’re great at engaging in the audience and conveying complex messages in an efficient way — what’s not to love? So, you’re wondering how can you kickstart your video marketing campaign?…
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ListKit: Unlocking B2B Outreach Success with Triple-Verified Email Addresses and Intent Data
Are you tired of hitting dead ends with your B2B outreach? Are you frustrated with low-quality leads and outdated contact information? In today’s competitive landscape, reaching the right decision-makers with the right message at the right time is more critical than ever. Listkit ListKit is a powerful B2B lead generation platform designed to supercharge your outreach efforts. With its triple-verified…
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Winday: How To Utilize a Marketing Gamification Platform For Acquisition, Upsell, Retention, and Data Capture
Let’s start off with some remarkable statistics regarding the challenges of acquisition and loyalty online: 75% of customers are ready to abandon their brand for a similar one. CapitalOne 60-80% of filled carts never get to the purchase stage. Baymard Institute Only 27% of customers will return to make a purchase from your business for the second time. Shopify Meanwhile:…
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Don’t Blame the B2B (Email) Messenger
One of our clients asked today if they should migrate to another email service provider off of the service they’re using. We asked why and they stated that they received an 11% hard bounce rate on the emails they had sent. They thought the system was broken because they hand verified that some of the email addresses that stated there…
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How to Get More Shares on Facebook
Companies who market via Facebook often don’t realize the damage that they do by not making each and every update a compelling one. There’s so much activity happening around each user that Facebook can’t possibly display every update. As a result, they often only display posts that are shared and/or discussed to a great extent. Shares have more weight in…
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B2B Content Marketing Trends
The pandemic substantially disrupted consumer marketing trends as businesses adjusted to government actions taken to attempt to prevent the rapid spread of COVID-19. As conferences were shut down, B2B buyers moved online for content and virtual resources to assist them through the stages of the B2B buyer’s journey. The team at Digital Marketing Philippines has put together this infographic, B2B…
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HelloBar: Increase Conversions With Notification Bars, Modals, Alerts, Sliders, and Page Takeovers
To date, I’m fairly certain that we’ve built or redesigned over 100 sites for clients across virtually every content management system (CMS). The majority of these platforms have been around for over a decade and I’m always amazed at the website features that aren’t included by default with every platform. A case in point is the opportunity for calls-to-action (CTAs)…
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OpinionLab Analytics Integration and Testing
OpinionLab is a platform for capturing customer information through surveys and feedback off of your website. OpinionLab calls it Voice-Of-Customer (VOC) Data. OpinionLab is now expanding its featureset to include both analytics integration and testing. This is extremely helpful to correlate your visitors’ feedback with their site activities. With the cost of acquiring a new customer at six to seven…
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It’s Time for Your Year-End Marketing Review
It’s that time of year again… when you must put time aside to review your annual marketing plan. Next year may be more important than any year previous with the rapid adoption of social media strategies. Here’s what I recommend collecting: Marketing Spend by Medium – this is actual money paid for external marketing and advertising efforts. Breaking this down…
