This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The Key Visual Elements of Landing Page Design
The folks at Uplers have produced this interactive infographic, A Deep Dive Into the Use of Visuals in Landing Pages . The infographic covers how landing pages, and each of their critical visual elements, impact conversion rates. Reasons to Utilize Landing Pages Targeting Keywords...
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Pollfish: Deliver DIY AI-Driven Global Online Surveys Effectively via Mobile
Brands and marketers face unprecedented challenges in understanding their target audience. Traditional market research methods often fall short, proving too slow, costly, or limited scope to provide actionable insights. The need for real-time, accurate consumer data has never been more critical for making informed business decisions. Pollfish ...
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Responsive Web Design (RWD): What It Is, Why It Matters, and How to Implement It
The internet has fundamentally changed the way we consume information, shop, and interact with brands. People access websites from a wide range of devices, including smartphones, tablets, laptops, desktops, televisions, and even smartwatches—devices of all shapes, sizes, and capabilities. The result? Websites today must adapt to various contexts to provide exceptional user experiences (UX). This...
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Pinterest Marketing, Advertising, and Statistics
Pinterest is a dynamic social media platform incorporating content, an engaged social community, social commerce, and search to carve out a unique space in online technology and marketing. Unlike many social networks, Pinterest revolves around visual discovery, enabling users to find and share inspiration through images, infographics, and more. ...
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What Is A Request For Proposal (RFP)? Downsides, Best Practices, and Technology
A Request for Proposal ( RFP ) is a formal document used by organizations to solicit bids from potential vendors or service providers for a specific project, product, or service. The RFP process allows organizations to compare various solutions, pricing, and expertise offered by different vendors before making a decision. RFPs are typically used...
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Shopify: How To Program Dynamic Theme Titles and Meta Descriptions for SEO using Liquid
If you've been reading my articles over the last few months, you'll notice that I've been sharing a lot more about ecommerce, especially with regard to Shopify . My firm has been building out a highly customized and integrated Shopify Plus site for a client. Rather than spending months and tens...
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What’s the Best Time to Send Your Emails? Including Industry!
Email send times can significantly impact the open and click-through rates of the batch email campaigns your business is sending to subscribers. If you're sending out millions of emails, send time optimization can increase engagement by a couple of percent, which can easily translate to hundreds of thousands of dollars. ...
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What Factors Make for a Successful Social Media Strategy?
The Seven Success Factors of Social Business Strategy by Charlene Li and Brian Solis is a must-read for business leaders, marketers, and strategists aiming to integrate social media into their business models. The book provides a clear, actionable framework for creating a cohesive social business strategy that delivers measurable outcomes. Li and...
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6 Ways to Work With Influencers Without Sponsorships
While many people believe that influencer marketing is solely reserved for large companies with enormous resources, it may be surprising to know that it often requires no budget. Many brands have pioneered influencer marketing as the main driving factor behind their e-commerce success, and some have done this at zero cost. Influencers have a...
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App: URL Encode and Decode
Data often travels embedded within uniform resource locators ( URLs ) to reach its destination. However, not all characters play well within URLs' strict rules. URL encoding is a translator that ensures smooth communication between web browsers and servers. I built a little application to help you URL encode or decode your data. ...