This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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AdCreative.ai: Utilize Artificial Intelligence to Design And Boost Your Ad Conversion Rates
The average advertiser has quite a few challenges when creating banners, display ads, and other ad creatives: Creation - creating a number of ad options can be time-consuming. Statistics - letting each ad version run long enough to gather enough data to make the appropriate...
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Showpad eOS®: AI-Powered Sales Content, Training, Buyer Engagement and Measurement
In competitive sales, equipping your sales team with the tools and resources they need to succeed is more critical than ever. Buyers are more informed, have higher expectations, and demand personalized experiences. How can you ensure your sellers are prepared to meet these challenges and drive revenue growth? You need a comprehensive solution that...
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410: When And How To Tell Search Engines Your Content Is Gone
When a search bot crawls your site, your web server responds with a header request code. We've shared quite a bit about the negative impact of search engines finding 404 errors (page not found) and how to utilize redirections effectively to redirect the user (and the search engine) with a 301...
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Email Subject Line Words That Trigger Spam Filters And Route You To The Junk Folder
Getting your emails routed to the junk folder sucks... especially when you've worked so hard to build a list of subscribers that fully opted in and wish to view your email. There are a few factors that impact your sender reputation that can impact your ability to make it to the inbox: ...
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The Delicate Balance of Corporate Giving: When Charity Marketing Meets Social Impact
Businesses face increasing pressure to extend their influence beyond profit margins and into social impact. While financial success remains crucial, companies are discovering that their societal role encompasses more than quarterly earnings—it involves actively participating in community development and social causes. However, this intersection of commerce and social responsibility presents opportunities and...
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Renderforest: Real-Time Video Editing and Animation Templates Online
We're launching a new series of interviews here soon on the marketing technology blog with the assistance of Creative Zombie Studios . Our existing podcast with Edge of the Web Radio is amazing and airs regionally in Indianapolis on Saturday afternoons on Freedom 95... but sometimes we need to dig deep...
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App: Cost Per Action Calculator
[formidable id="20"] What Is Cost Per Action? Cost Per Action ( CPA ) is calculated by dividing the total cost of a marketing campaign by the number of actions (conversions) it generated. CPA measures the cost of acquiring a customer or converting a potential...
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The Inbound Marketing Checklist: 21 Strategies for Growth
As you can imagine, we get a lot of requests to publish infographics on Martech Zone. It's why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn't made a great investment to build out an infographic of value. When I clicked through on...
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Deduplication: Best Practices For Avoiding Or Correcting Duplicate Customer Data
Duplicate data does not only reduce the accuracy of business insights, but it compromises the quality your customer experience as well. Although the consequences of duplicate data are faced by everyone – IT managers, business users, data analysts – it has the worst impact on a company’s marketing operations. As marketers represent the company’s...
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What is the Impact of Online Consumer Reviews on Your Business?
We worked closely with a company that advised businesses selling products via Amazon. By optimizing a product page and incorporating strategies to collect reviews from customers, they can increase the visibility of your products in internal product searches... ultimately increasing sales exponentially. It's difficult work, but they've got the process down pat and continued to...
