Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Showpad Sales Enablement System (eOS)

    Showpad eOS®: AI-Powered Sales Content, Training, Buyer Engagement and Measurement

    In competitive sales, equipping your sales team with the tools and resources they need to succeed is more critical than ever. Buyers are more informed, have higher expectations, and demand personalized experiences. How can you ensure your sellers are prepared to meet these challenges and drive revenue growth? You need a comprehensive solution that empowers them with the right content,…

  • Email Subject Line Words That Trigger SPAM Filters

    Email Subject Line Words That Trigger Spam Filters And Route You To The Junk Folder

    Getting your emails routed to the junk folder sucks… especially when you’ve worked so hard to build a list of subscribers that fully opted in and wish to view your email. There are a few factors that impact your sender reputation that can impact your ability to make it to the inbox: Sending from a domain or IP address with…

  • Trace Redirects Tool: View Every Redirect Hop and HTTP Status Code

    App: Trace URL Redirects and View All Your Hops with our Redirect Checker

    Redirects play a crucial role on the Internet, ensuring users are directed to the correct destination pages and resources. Redirect tracking or redirect tracing are terms used to describe the process of following and monitoring the path that a URL takes when it undergoes one or more redirects, typically to ensure that the redirects are functioning correctly and to diagnose…

  • AdCreative.ai - Build Ad Creative With Artificial Intelligence

    AdCreative.ai: Utilize Artificial Intelligence to Design And Boost Your Ad Conversion Rates

    The average advertiser has quite a few challenges when creating banners, display ads, and other ad creatives: Creation – creating a number of ad options can be time-consuming.Statistics – letting each ad version run long enough to gather enough data to make the appropriate decision can be wasteful.Relevance – while their are best practices for creating display and banner ads,…

  • Landing Page Visual Elements Infographic

    The Key Visual Elements of Landing Page Design

    The folks at Uplers have produced this interactive infographic, A Deep Dive Into the Use of Visuals in Landing Pages. The infographic covers how landing pages, and each of their critical visual elements, impact conversion rates. Reasons to Utilize Landing Pages Targeting Keywords for Organic Search – By creating a landing page optimized for search engines, you can appeal to…

  • Data Deduplication Best Practices for CRM

    Deduplication: Best Practices For Avoiding Or Correcting Duplicate Customer Data

    Duplicate data does not only reduce the accuracy of business insights, but it compromises the quality your customer experience as well. Although the consequences of duplicate data are faced by everyone – IT managers, business users, data analysts – it has the worst impact on a company’s marketing operations. As marketers represent the company’s product and service offerings in the…

  • improve customer loyalty with digital marketing

    How to Improve Customer Loyalty with Digital Marketing

    You can’t retain what you don’t understand. When focused on constant customer acquisition, it’s easy to get carried away. Okay, so you’ve figured out an acquisition strategy and made your product/service fit into the customers’ lives. Your unique value proposition (UVP) works—it entices conversion and guides purchase decisions. Do you know what happens after? Where does the user fit after the completion…

  • What is a Request for Proposal (RFP)?

    What Is A Request For Proposal (RFP)? Downsides, Best Practices, and Technology

    A Request for Proposal (RFP) is a formal document used by organizations to solicit bids from potential vendors or service providers for a specific project, product, or service. The RFP process allows organizations to compare various solutions, pricing, and expertise offered by different vendors before making a decision. RFPs are typically used for complex projects or when the organization requires…

  • Home Office Desktop and Technology Setup

    My 2025 Home Office Desk and Technology for Video Recording, Conferencing, and Podcasting

    Last year, I remodeled an upstairs bedroom and converted it into my home office. It was quite an undertaking… removing everything down to the studs and subfloor and doing all the work myself. There were a couple of reasons why I decided to make the move: Upstairs – I believe there are many reasons for having a dedicated workspace that…

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