This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Will Your Branded Content Idea Work? 5 Ways to Know
Branded content is not one size fits all. What works for one brand may not work for all, and it’s good to know if your content idea is likely to work before you pour resources into executing it. Column Five has come up with 5 questions you can ask yourself and your team to...
-
Five Surefire Ways to Boost Your Social Media Conversions
It goes without saying that the most efficient way to reach out and create an emotional connection with potential clients is through social media. One can find billions of users on various social media platforms; it would be such a huge waste not to take advantage of this wonderful opportunity. These days it's all about...
-
How To Utilize Business Proposal Templates to Drive Business Success
A well-structured business offer may be the disparity between winning over new guests and completing deals in the Machiavellian world of business-to-business ( B2B ) deals. A business proposal template is an operative device that guarantees uniformity and professionalism while saving time and streamlining the offer process. A well-toned proposal may make...
-
How to Use Widgets to Validate Email in Your Lead Generation Funnel
Email validation is a crucial step in optimizing lead generation ( leadgen ) funnels. By implementing real-time email validation, businesses can enhance their data quality, prevent email bounces, improve their email deliverability, and improve the effectiveness of their email marketing campaigns. Validating email addresses helps identify inactive emails, spam traps, and duplicate...
-
VaultPress: Offsite WordPress Backups & Restores, Malware Scanning & Removal, and Spam Blocking
Some of our clients choose to host their WordPress instances in the cloud on their own hosting platform. DK New Media had been recently hired to help a company whose site had been hacked and malware injected throughout their core WordPress files. The site was subsequently delisted by search engines...
-
5 Essentials for Optimizing Marketing Automation
For many marketers, the promise of marketing automation solutions seems unattainable. They’re too expensive or too complicated to learn. I dispelled those myths and a number of others in OutMarket’s “Modern Marketing Manifesto.” Today, I want to dispel another myth: marketing automation is a silver bullet . Implementing automation software won’t automatically increase engagement...
-
Algebra and Geometry… when will I ever use it? Google Maps!
A good friend of mine, Glenn, is one of the founders of Family Watchdog. Family Watchdog is one of those fantastic stories... a company founded on a mashup that is performing a public service AND actually providing a living for its founders. It must be amazing to go to work every day knowing that you've...
-
The Monkey Gods Have Spoken, Scott Adams Writes a Book!
Cartoonist Scott Adams has just released a book of writings from his blog, Stick to Drawing Comics, Monkey Brain!: Cartoonist Ignores Helpful Advice . I've been reading Scott's blog for quite a while and it's, by far, the funniest blog I've ever read. Here's a snippet from Scott's...
-
The End of Keyword Clutter: Why AI Is Forcing Marketers to Rethink Topic Organization
Two decades ago, writing for search engines was a game of lexical precision. Every marketer learned to repeat target phrases, tweak synonyms, and create near-duplicate articles to rank for slight variations of the same question. How expensive is it? deserved its own post, separate from How cheap is it?, and both might coexist with Cost...
-
Netpeak Checker: SEO Bulk Research on Root Domains and Pages
Modern SEO teams are under constant pressure to audit more sites, diagnose issues faster, and prove results across increasingly complex web properties. JavaScript-heavy pages, multi-domain architectures, and the need for continuous monitoring have made traditional SEO workflows slow, fragmented, and expensive. What practitioners need is not another dashboard, but a reliable set of tools that...