This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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ASP RSS Parser, Feed Reader
This weekend, I’ve been glued to my laptop, searching the net for web-based RSS feed readers. The reason is that I wanted to write an ASP RSS feed reader that would display the feed so that the content could be automatically scraped into an HTML email. So, for folks who want to reserve a portion of their email newsletter for…
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2024’s Hottest Shopify Trending Products
Staying ahead of trends in e-commerce is of utmost importance for Shopify sellers looking to maximize their sales potential. In 2024, there has been an upsurge in stores offering various products, leading sellers to wonder what’s driving consumer interest and sales.So, let’s dive into what are currently the Shopify trending products as we explore strategies for success! Track Trending Products to Remain…
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100 Years Later: The Kingdom of the Subscriber
This is an advertisement from May 1916 edition of Popular Mechanics from AT&T speaking to potential telephone subscribers. I often wonder how difficult it was to overcome the fear and trepidation such technology must have caused at the time. I also wonder how it compares to social media adoption and the Internet today. History almost always repeats itself. Telephones, like…
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The Resurrection of Personalization: Why AI is Changing the Game with Predictive Customer Insights
Remember when personalized marketing was going to be the next big thing? In 2019, Gartner predicted that most marketers would abandon personalization: By 2025, 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of customer data management or both. In fact, 27% of marketers believe data is the key obstacle to personalization…
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How Technical SEO Impacts Your Website’s Rankings
When it comes to achieving higher rankings on search engines like Google, most people focus on keywords, backlinks, and content. While those elements are important, they won’t deliver results without a solid technical foundation. That’s where technical SEO comes in. It ensures your website is built so that search engines can crawl, index, and rank effectively. Technical SEO can feel…
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Google Analytics: Dynamically Appending UTM Query Strings to Outgoing Links
Adding UTM query string parameters to outgoing URLs can provide valuable insights when tracking marketing campaigns and referral traffic sources. However, relying on content authors to manually add these parameters is error-prone and often incomplete. A better approach is to dynamically append UTM parameters to external links using JavaScript after loading the page. jQuery: Append UTM Campaign Querystrings Here’s a…
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Why Website RFPs Don’t Work
As a digital agency in business since 1996, we’ve had the opportunity to create hundreds of corporate and non-profit websites. We’ve learned plenty along the way and have gotten our process down to a well-oiled machine. Our process starts with a website blueprint, which allows us to do some initial prep work and hammer out details with the client before…
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Semrush: Research, Plan, Write, and Analyze Your Content For Improved Search Engine Visibility
There’s not a single client that we work on that we’re not continuously working to optimize their content marketing as part of their overall digital marketing strategy. At its core, content provides the breadcrumbs that lead the prospect to do business with you. While engaging content requires a ton of creativity to differentiate itself, it also should be based on…
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The 4 Steps To Implement Or Cleanup CRM Data To Maximize Your Sales Performance
Companies that wish to improve their sales performance typically invest in implementing a customer relationship management (CRM) platform. We’ve discussed why companies implement a CRM, and companies often take the step… but the transformations frequently fail for a few reasons: Data: At times, companies opt for a data dump of their accounts and contacts into a CRM platform, but the…
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Humans Really Have to Behave Better on Social Media
At a recent conference, I discussed with other social media leaders an unhealthy climate growing on social media. It’s not so much about the general political divisiveness, which is obvious, but about the stampedes of rage that charge whenever a controversial issue arises. I utilized the term stampede because that’s what we see. We no longer pause to research the…
