This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Social Media & Influencer Marketing
5 Secrets to Making Influencer Marketing Work for Your E-Commerce Campaigns
An old rule for salespeople is to stay in front of their target audiences. Today, that means being visible on and available through popular social media channels. After all, Pew Research suggests that around seven out of every ten consumers use social media. This trend keeps growing year after year and shows no signs of reversing course. Yet being on…
- Artificial Intelligence
The Revolution of AI Image Generation: Understanding the Technology Reshaping Visual Creation
The landscape of visual creation has undergone a seismic shift in recent years, as artificial intelligence (AI) has emerged as a powerful new tool in the artist’s arsenal. What started as experimental research projects has blossomed into sophisticated platforms capable of generating stunning, high-quality images from simple text descriptions (GenAI). This technological revolution has democratized visual creation, allowing anyone with…
- Analytics & Testing
Tidio: Multichannel Live Chat and Chatbots For Your Online Store Or Website
As a small business, one challenge that I have is attempting to respond to all inbound requests across my site, my social media accounts, and my email accounts. In order to effectively manage these requests, your company must centralize these communications so that you can measure each channel’s impact as well as optimize your messaging and prequalification process. When chatbots…
- Paid and Organic Search Marketing
My Six Word Resume
Inspired by this post from G.L. Hoffman, this is my blog’s six word resume: Tirelessly finding answers. And sharing them.
- Advertising Technology
Web.com: How To Get Your Small Business or Online Store Up And Running Online Without Breaking the Bank
Marketing consultants and agencies tend to work with businesses that have enough revenue where they see the opportunity to invest in platforms and services. Having started multiple companies in the last couple of decades, I know how difficult it is to establish that sole proprietor business and get revenues to a point where I could hire those first employees. Over…
- Analytics & Testing
Seth Godin is Wrong About Numbers
As I was reading a blog post on a site, I came across a quote from Seth Godin. There was no link to the post, so I had to verify it on my own. Sure enough, Seth had said it: The questions we ask change the thing we make. Organizations that do nothing but measure the numbers rarely create breakthroughs.…
- Social Media & Influencer Marketing
Did Information Access Really Kill the News Industry?
Throughout human history, the control and dissemination of information have been intrinsically linked to power structures and social organization. From ancient scribes to modern social media, the journey of how we share knowledge reflects our evolving society and its power dynamics. Early Information Sharing and the Rise of Literacy In ancient civilizations, knowledge was preserved and transmitted through oral traditions…
- Customer Data Platforms
Is Your Organization Ready to Utilize Big Data?
Big Data is more aspiration than reality for most marketing organizations. Broad consensus on the strategic value of Big Data gives way to the myriad of nuts-and-bolts technical issues necessary to structure a data ecosystem and bring crisp data-driven insights to life in personalized communications. You can assess an organization’s readiness to leverage Big Data by analyzing an organization’s capabilities…
- E-commerce and Retail
Portrait of a Mobile Consumer
Mobile technology is changing everything. Consumers can shop, get directions, browse the web, interact with friends through a wide variety of media forms, and document their lives with a single device small enough to fit in their pockets. By 2018, an estimated 8.2 billion active mobile devices will be in use. That same year, mobile commerce is expected to top…
- Email Marketing & Automation
An Insider’s Look at the Future of Email Marketing Software and Services
One of the benefits of living and breathing a niche industry, like operating an email agency, is that it affords one the opportunity to ponder what the future may hold. The following is a future-vision of what email marketing will look like in year 2017 for practitioners, marketers and consumers alike. The Name of the Game Has Changed Fast forward…
