This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Postaga: An Intelligent Outreach Campaign Platform Powered By AI
If your company is doing outreach, there’s no doubt that email is a critical medium to get it done. Whether it’s pitching an influencer or publication on a story, a podcaster for an interview, sales outreach, or attempting to write valued content for a site in order to attain a backlink. The process for outreach campaigns is: Identify your opportunities…
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WriterZen: The All-in-One AI-Powered Content Creation Platform For Boosting SEO Rankings
Content creators and marketers face an uphill battle. Creating content that consistently ranks organically on Google while managing multiple tools, coordinating team efforts, and maintaining quality can feel overwhelming. The challenge of finding the right keywords, developing engaging topics, and producing original content that performs has become increasingly complex. WriterZen WriterZen is an all-in-one content solution that streamlines every aspect…
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WordPress: How to Make a Video Facebox Popup
Vimeo and YouTube videos now offer higher definition videos that can take up quite a bit of real estate on a web site or blog. One way of optimizing for this is to utilize a method called a Facebox. A facebox is a nice means of displaying a window within your page without a separate popup window. Lifeline Data Centers…
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Plan, Share, Collaborate and Distribute Creative Work
We’ve written about Digital Asset Management in the past. Widen, a Digital Asset Management company, has now partnered with ConceptShare. The pairing of these platforms allows you to plan, share, collaborate and distribute your creative work. This is a great pairing… enabling workflow processing around any digital asset – especially high-bandwidth, large video file distribution. ConceptShare is a Creative Operations…
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Q&A: Reinventing Business Forums
Over the past year, various question and answer interfaces have been popping up across the Internet, including Quora, Opinionaided, and LinkedIn Answers. The concept of Q&A isn’t a new one, but the application has shifted from general topics to business applications. The original players in this field, Answers.com, Ask.com, Quora, etc., were used for general questions such as “What are…
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Email Preference Center and Unsubscribe Pages: Using Roles vs. Publications
We’ve been working with a national non-profit on a complex Salesforce and Marketing Cloud migration and implementation. Early on in our discovery, we pointed out some key issues regarding their preferences, which were very operations-based. When the company designs a campaign, it creates a list of recipients outside its email marketing platform, uploads it as a new list, designs the…
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FirehoseChat: Site Chat Integrated with Mac, iPhone and iPad
FirehostChat is a fully native apps with push notifications that’s as easy as texting. You can even receive chat notifications on your iPhone lock screen with their mobile application. Users can be identified by their physical location and you can identify the page they’re on as well as their system info. The paid version comes with fully customizable CSS, multi-user…
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Data-Driven Strategies Create Jedi-Level Social Ads
Star Wars describes the Force as something that flows through all things. Darth Vader tells us not to underestimate it and Obi-Wan tells Luke that it binds all things together. Looking at the social media advertising universe, it is data that binds all things together, influencing creative, audiences, messaging, timing and more. Here are a few lessons to help you learn how…
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The No-Code Super App Engine Transforming Digital Communities
We operate within an ecosystem that requires faster deployment, seamless user experiences, and integrated Web3 functionality. Ethora has emerged as a transformative solution. Positioned as a super app engine, Ethora enables businesses and communities to launch their white-labeled apps in under an hour, without writing a single line of code. EthoraFrom Low-Code Roots to No-Code EmpowermentWhat Makes Ethora a Super…
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Seriously… Why Are You Still Doing These Things
Marketing today is more capable, automated, and data-driven than ever—but most teams are still chasing activity over outcomes. It’s not a lack of intelligence or resources holding companies back. It’s a distraction. It’s noise. It’s the endless pursuit of the next thing instead of committing to the right thing. We work with sophisticated organizations across industries. Their challenge isn’t access…
