This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
How Can Retailers Capitalise on the International E-commerce Opportunity this Christmas?
With the global market for cross-border e-commerce now valued at £153bn ($230bn) in 2014, and predicted to surge to £666bn ($1 trillion) by 2020, the business opportunity for UK retailers has never been greater. International consumers are increasingly favouring shopping from the comfort of their own homes and this is even more appealing during the holiday period, as it avoids the…
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Analytics & Testing
Top 3 Marketing Mistakes New Businesses Make
Why did you start your business? I’ll bet the farm that “because I wanted to be a marketer” wasn’t your answer. However, if you’re like the hundreds of small business owners I’ve worked with you probably realized about 30 seconds after you opened your doors that if you didn’t become a marketer, you weren’t going to be a small business…
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Content Marketing
The Four Pillars of High-Impact Content: Driving Business Results Through Strategic Messaging
Creating content that informs and drives business results requires a strategic approach. While creativity and storytelling play significant roles, businesses need a framework to ensure their content resonates with the audience and leads to action. A powerful approach comprises four key pillars: Efficiency, Emotion, Trust, and Facts. These pillars serve as a guiding framework to make content more persuasive, actionable,…
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Mobile Marketing, Messaging, and Apps
Optimize Your Mobile App Store Visibility with Mobile Action
Mobile Action currently helps over 70,000 apps acquire users with a selection of user acquisition tools, analysis, and newly released predictive analysis. The company has built a Big Data engine that provides app developers with a visibility score that factors in over 8 billion data points, including category, location, season, market, competitors, organic/paid growth, and more. Based on this extensive…
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Analytics & Testing
Drive More Leads With Landingi’s Landing Page Builder for WordPress
While most marketers simply insert a form on a WordPress page, that’s not necessarily a well-optimized, highly converting landing page. Landing pages typically have several features and associated benefits: Minimal Distractions – Think of your landing pages as the end of the road with minimal distractions. Navigation, sidebars, footers, and other elements can distract your visitor. A landing page builder…
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Sales Enablement, Automation, and Performance
Grasshopper: Empowering Virtual Sales Teams with Advanced VOIP Communication Tools
Sales teams face numerous challenges in managing communications effectively. With the rise of remote work and virtual sales processes, professionals need robust tools to stay connected, maintain a professional image, and never miss an opportunity. Small businesses and entrepreneurs, in particular, struggle to compete with more giant corporations when presenting a polished, established presence to potential clients. Grasshopper Grasshopper offers…
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Marketing Infographics
How to Select a Sales Automation Solution
While marketers may have the most options available at this point, other industries are delving into the automation space to make lives and jobs easier. In a multi-channel world, we can’t manage everything and that also means simple administrative tasks that once accounted for 20% of our day. A primary example of one of the industries that are taking a…
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Marketing Infographics
The Gold Rush for Top Level Domains
If you’ve not heard all the noise about TLDs, you probably aren’t a billion dollar company (that’s sarcasm). Personally, I despise the fact that the Internet Corporation for Assigned Names and Numbers (ICANN) has put these up for sale out of the reach of any average small business. It costs $185,000 to apply and $25,000 per year to maintain a…
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E-commerce and Retail
A 5-Step Plan to Optimize Your Checkout for Shoppers.
According to Statista, in 2016, 177.4 million people used mobile devices to shop, research and browse products. This figure is predicted to reach almost 200 million by 2018. And a new report conducted by Addressy cited that cart abandonment has reached a median rate of 66% in the US. Online retailers who don’t offer a great mobile experience are likely to be missing out…
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Email Marketing & Automation
AutoPitch: Email Automation for Sales Development Representatives
There are plenty of times where sales representatives have a great list, but the effort needed to send an email one at a time takes far too much effort. AutoPitch integrates directly with your email, enables templating, and then reports back on any activity or engagement regarding those emails. You can even setup sequenced sends to your list. Pulling a…
