This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Analytics & Testing
Drive More Leads With Landingi’s Landing Page Builder for WordPress
While most marketers simply insert a form on a WordPress page, that’s not necessarily a well-optimized, highly converting landing page. Landing pages typically have several features and associated benefits: Minimal Distractions – Think of your landing pages as the end of the road with minimal distractions. Navigation, sidebars, footers, and other elements can distract your visitor. A landing page builder…
-
Sales and Marketing Training
7 Steps To Implement Cross-Channel Strategies for Maximum Impact
In today’s highly competitive digital landscape, businesses need more than just a website or a social media presence to thrive. To reach and engage their audience effectively, developing and implementing cross-channel strategies that ensure consistent messaging and a seamless user experience across multiple platforms is essential. Businesses can drive traffic, boost engagement, and maximize conversions by leveraging various digital channels—such…
-
Marketing Infographics
The Gold Rush for Top Level Domains
If you’ve not heard all the noise about TLDs, you probably aren’t a billion dollar company (that’s sarcasm). Personally, I despise the fact that the Internet Corporation for Assigned Names and Numbers (ICANN) has put these up for sale out of the reach of any average small business. It costs $185,000 to apply and $25,000 per year to maintain a…
-
Marketing Infographics
How to Select a Sales Automation Solution
While marketers may have the most options available at this point, other industries are delving into the automation space to make lives and jobs easier. In a multi-channel world, we can’t manage everything and that also means simple administrative tasks that once accounted for 20% of our day. A primary example of one of the industries that are taking a…
-
E-commerce and Retail
ActiveTrail: An Easy-to-Use Email Marketing and Marketing Automation Platform
With branches in the USA, Israel, Germany, France and Latin America, ActiveTrail helps businesses of all shapes and sizes, across the globe, to nurture relationships with their clientele. Since starting as a project internally, the company has become a leading, multi-channel email service provider, offering an advanced marketing platform. ActiveTrail Email Marketing Platform Features Include Email Marketing – Easily build…
-
Content Marketing
How to Save a Struggling Content-Led Link Building Campaign
Google’s algorithm is changing with time and due to this companies are enforced to re-think on their SEO strategies. One of the crucial actions for increasing ranking is content-led link building campaign. You might have faced a situation where your SEO team works hard to send outreach emails to publishers. Then, your writers dedicatedly create content. But, after a few weeks of…
-
Content Marketing
Telbee: Capture Voice Messages From Your Podcast Listeners
There have been a few podcasts where I honestly wished I had spoken to the guests beforehand to ensure they were engaging and entertaining speakers. It requires a lot of work to plan, schedule, record, edit, publish, and promote each podcast. It’s often why I’m behind on my own. Martech Zone is my primary property that I maintain, but Martech…
-
Analytics & Testing
Boost Your Social Media Influence with Unmetric’s Smart Data Tool
In the world where most businesses’ online expansion largely depends on their social networking activities, developing an engaging social media strategy may be a true challenge. Yet the astonishing potential of social media marketing keeps driving businesses towards these channels to attract prospects and increase brand awareness. In relation to the rapid expansion of social media strategies, a 2013 study…
-
Paid and Organic Search Marketing
How Your Site’s Speed Impacts Business Results [13 Case Studies]
We’ve written quite a bit about the factors that impact your website’s ability to load quickly and shared how slower speeds hurt your business. I’m honestly surprised by the number of clients we consult with that spend enormous amounts of time and energy on content marketing and promotion strategies – all while loading them on a substandard host with a site…
-
Email Marketing & Automation
AutoPitch: Email Automation for Sales Development Representatives
There are plenty of times where sales representatives have a great list, but the effort needed to send an email one at a time takes far too much effort. AutoPitch integrates directly with your email, enables templating, and then reports back on any activity or engagement regarding those emails. You can even setup sequenced sends to your list. Pulling a…
