Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Content MarketingLinkedIn Company Pages

    LinkedIn Expands Company Page Functionality

    While Facebook has largely abandoned pages for organic reach, it appears LinkedIn is taking the opportunity to help businesses drive social engagement with the addition of some great new features in company profile pages. Communities are core to the success of every business. Employees, partners, customers and job candidates comprise a community, and together, can help drive your company’s growth…

  • E-commerce and RetailExtole Referral Marketing

    Extole: Brand Advocacy and Referral Marketing

    As consumers become more tone-deaf to interruptive marketing, it’s imperative that brands identify their advocates and provide them the tools necessary to help refer their products and services. Extole’s referral marketing platform creates advocacy programs that scale for the biggest brands. On-Brand Sharing Create an effortless, integrated advocate-sharing experience. A referral program tailored to your brand will turn more of…

  • Customer Data PlatformsFormstack: Collect Data, Create, and Sign Documents

    Formstack: Transform How You Collect Data, Create, and Sign Documents With This No-Code Platform

    In a world where digital expectations move faster than most business processes, teams often struggle to juggle spreadsheets, paper forms, and manual workflows that slow everything down. Whether you’re collecting customer feedback, managing internal approvals, or preparing documents for signature, inefficiencies cost time, money, and trust. Formstack Formstack exists to eliminate these inefficiencies with a simple but powerful promise: to…

  • Advertising TechnologyFacebook Advertising

    4 Considerations to Amplify Paid Facebook Campaigns

    “97% of social advertisers chose [Facebook] as their most used and most useful social media platform.”Sprout Social Undoubtedly, Facebook is a powerful tool for digital marketers. Despite data points that may suggest the platform is oversaturated with competition, there is plenty of opportunity for brands of varying industries and sizes to tap into the world of paid Facebook advertising. The…

  • Analytics & TestingPlausible Cookieless Simple Lightweight Analytics Alterrnative to Google

    Plausible: A Lightweight, Cookieless Alternative to Google Analytics

    This week I was able to spend some time with some marketing seniors from a local University and they asked what foundational skills they could work on to be more desirable to employers. I absolutely discussed Google Analytics… mostly because it’s quite a complex tool that I see a growing number of companies make terrible decisions with. Ignoring filters, events,…

  • Analytics & TestingSemrush Content Marketing Platform

    Semrush: Research, Plan, Write, and Analyze Your Content For Improved Search Engine Visibility

    There’s not a single client that we work on that we’re not continuously working to optimize their content marketing as part of their overall digital marketing strategy. At its core, content provides the breadcrumbs that lead the prospect to do business with you. While engaging content requires a ton of creativity to differentiate itself, it also should be based on…

  • Social Media & Influencer MarketingLinkedin Connections: Social Media Rules and Police

    LinkedIn Requests: The Social Media Rules Police Strike Again!

    For as long as people have known me, I’ve been railing against the rules police in social media. They truly drive me insane. For ten years, one of the arguments that continues to surface is whether or not you should connect with people you don’t know online. It surfaced again yesterday when I shared Dan Schawbel’s post, Why I Accept…

  • Content Marketingdouglas karr ray liotta

    Embrace Your Inner Ray Liotta

    As we were waiting on our layover from LA to San Francisco, Ray Liotta walked up to the flight. He chatted with some of the staff and sat down with a colleague. It was one of those moments that you don’t know what to do… do you be that guy and go ask for a photo? Or do you leave…

  • Content Marketingsearch distribution

    Smart Ways to Combine Content Marketing with SEO

    The folks at Blogmost.com developed this infographic and named it Little Known Ways to Build High Quality Backlinks in 2014. I’m not sure I like that title… I don’t think companies should focus on building links anymore. Our local search experts at Site Strategics like to say that new strategies require earning links rather than actively building them. More importantly,…

  • Email Marketing & Automation
    Depositphotos 86049558 m 2015

    Autotarget: A Behavioral Marketing Engine for Email

    Database marketing is all about indexing behaviors, demographics and doing predictive analytics on your prospects in order to market to them more intelligently. I actually wrote a product plan a few years ago to statistically score email subscribers based on their behavior. This would allow the marketer to segment their subscriber population based on who was the most active. By…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership