This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Maximize Your 2022 Marketing Efforts with Consent Management
2021 has been just as unpredictable as 2020, as a host of new issues are challenging retail marketers. Marketers will need to remain agile and responsive to challenges old and new while attempting to do more with less. COVID-19 irreversibly changed the way people discover and shop — now add compounding forces of the Omicron variant, supply chain disruptions and…
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Influencer Outreach Versus Brand Advocacy
Jay Baer is one of the leading social marketing speakers and authors that I pay attention to. He recently penned a fantastic blog post and infographic that provides a great comparison of influencers versus brand advocates. Influencer outreach is a key element of many social media and modern public relations programs. But they often prove ineffective at driving behavior beyond…
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WordPress: How to Make a Video Facebox Popup
Vimeo and YouTube videos now offer higher definition videos that can take up quite a bit of real estate on a web site or blog. One way of optimizing for this is to utilize a method called a Facebox. A facebox is a nice means of displaying a window within your page without a separate popup window. Lifeline Data Centers…
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Video: Launch Your E-commerce Store in Half an Hour
We’ve worked with the majority of e-commerce platforms – from WooCommerce for WordPress to Magento’s enterprise e-commerce platform. Every platform has it’s strengths and weaknesses, but the easiest e-commerce platform on the planet that’s sprinting ahead of its competition is Shopify. This video from Shopify walks you through setting up an E-commerce site for your business in half an hour.…
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Seven Deadly Sins of SMS Marketing
Text messages continue to be an incredible means of marketing but it’s not too sexy so there’s not typically a lot of noise about it. There should be. SMS marketing (with MMS becoming mainstream) continues to drive incredible results. If you’re a retailer trying to drive foot traffic, you’ll find sending a discount or special via text message incredibly effective.…
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Content Marketing vs. Advertising: Two Paths to Customer Connection
Businesses face a crucial decision in how they reach their customers. While content marketing and advertising aim to grow business, they represent fundamentally different approaches to achieving this goal. Understanding these differences helps organizations make informed decisions about their marketing investments. The Nature of Content Marketing versus Advertising While they often work in tandem, each takes a different path to…
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Is Social Media Turning Us Into Psychopaths?
Time for some Friday fun! Many people unfollow me and don’t appreciate my blunt force social tactics online. I’m not sure anyone has classified me as a psychopath publicly or not, but there are probably a couple folks wondering. I don’t believe I am – but I am passionate in my debates online. I even get heated once in a…
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Five Steps You Can Take Today to Boost Your Amazon Sales
Recent shopping seasons were certainly atypical. During a historic pandemic, shoppers abandoned brick-and-mortar shops in droves, with Black Friday foot traffic falling by more than 50% year-over-year. In contrast, online sales surged, particularly for Amazon. In 2020, the online giant reported that independent sellers on its platform had moved $4.8 million of merchandise on Black Friday and Cyber Monday —…
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Statdash: Build the Ultimate Dashboard
It seems like each day we’re having to add another tool to monitor some new metrics that provide feedback on our clients. Over time, we’ve collected a number of SaaS subscriptions that we’re logging in and out of on a daily basis. It’s so complex that we’ve sought out development resources – but it’s going to be costly to integrate…
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BugHerd: Point, Click and Collaborate on the Web
Here’s a gem for you… what if you could integrate your project management system with on-screen annotations to make it easier to report issues and tackle tasks on the web? No sharing screenshots, wondering about browser versions, or trying to decipher issues described by someone not as technical you are. What if you could just pop open a browser app,…
