This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Paid and Organic Search Marketing
Do You See What Google Fetches?
We’ve had two issues this month where our customers’ sites were working perfectly for the visitor but Google Search Console was reporting errors. In one case, the client was attempting to write some of the content utilizing JavaScript. In the other case, we identified that the hosting another client was using was redirecting visitors correctly… but not the Googlebot. As…
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Advertising Technology
Do Not Track: What Marketers Need to Know
There’s already been quite a bit of news about the FTC’s request for Internet companies to enabled features that empower consumers to not be tracked. If you hadn’t read the 122-page Privacy report, you’d think the FTC was setting some kind of line in the sand on a feature they’re requesting called Do Not Track. What is Do Not Track?…
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Content Marketing
APE: Author, Publisher, Entrepreneur
In preparation for our interview with Guy Kawasaki, I purchased a copy of APE: Author, Publisher, Entrepreneur-How to Publish a Book. I’ve read the majority of Guy Kawasaki’s books and have been a fan for quite some time (be sure to tune into the interview for the first time he tweeted to me… funny story!). This book is quite different,…
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Marketing Infographics
Click-to-Call Has Become Critical to Local Search Advertising Success
Click-to-call allows potential customers to phone your business in one click from search engine results. Customers still love to call businesses and click-to-call makes it easier than ever for them to do that. Global click-to-call revenue was $7.41 billion in 2016 and this is expected to rise to $13.7 billion by 2020 In fact, 61% of mobile users say click-to-call…
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Sales and Marketing Training
Application Service Providers (ASPs) in the Era of Cloud Computing
Companies constantly seek ways to streamline operations, reduce costs, and stay competitive. One solution that has gained significant traction in recent years is using Application Service Providers (ASPs). ASPs are third-party entities that manage and distribute software-based services and solutions to customers across a wide area network, typically the Internet. Some well-known ASPs include Salesforce, Microsoft Azure, Google Cloud, and…
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Analytics & Testing
Aw, Heck. I Guess I’ll Start A Marketing Business!
What do you get when you mix a high unemployment rate with a highly educated (some say over-educated) society? Consultants, of course. Lots of them. After all, if you’ve been in corporate marketing for 25 years where you were fortunate enough to have your employer pay for you to become a “master of business administration” just before they stopped paying you altogether… who…
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Email Marketing & Automation
Here’s Why You Should Integrate Email and Social Media Strategies
We got a bit feisty when someone shared a email versus social media infographic. The primary reason we disagreed with the versus discussion was that it shouldn’t be a question of choosing one or the other, it should be a matter of how to fully leverage each medium. Marketers should wonder how might email marketing and social media marketing work…
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Paid and Organic Search Marketing
5 Questions to Ask Your SEO Consultant
A client for whom we’ve developed an annual infographic strategy was in our office this week. Like many businesses, they had gone through the roller coaster of having a underpeforming SEO consultant and now hired a new SEO consulting firm to assist them in fixing the damage. And there was damage. Backlighting on many risky sites was central to the…
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Content Marketing
PERIODS: Maximize Your Home or Landing Page with these 7 Pieces of Content
Over the last decade, we’ve really seen visitors on websites behave quite differently. Years ago, we built sites that listed out products, features, and company information… all of which were centered around what companies did. Now, consumers and businesses alike are landing on home pages and landing pages to research their next purchase. But they’re not seeking a list of…
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Social Media & Influencer Marketing
Beacons: Unite Your Social Links and Monetize Your Creator Content
The digital creator economy has evolved far beyond simple content creation. Creators are active across multiple platforms – Instagram, TikTok, YouTube, Twitter, and more – but most social networks only allow one link in your bio. This limitation makes it challenging to share your full body of work, connect with your audience, and monetize your content effectively. Beacons Beacons is…
