This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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LinkedIn Usage and Statistics: A Comprehensive Overview for 2024
Since its launch, LinkedIn has evolved into a powerhouse platform with over 810 million members in over 200 countries. It’s the world’s largest professional networking site, helping businesses, recruiters, and job seekers connect, engage, and grow. In 2023, LinkedIn continues to generate impressive revenue—over $13 billion yearly—and shows no signs of slowing down. Below is a comprehensive look at the…
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What’s Stopping Organizations from Implementing Social Selling Strategies?
As we head into 2016, organizations are still struggling with their social selling strategies. We’ve shared the foundations of social selling in past posts and there’s no denying the benefits of a team that adopts social selling practices: 61% of organizations engaged in social selling report a positive impact on revenue growth, which’s over 20% more than non-social sellers! With…
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The 5 Reasons Visitors Landed On Your Website and How Audience-Centric Content Drives Conversions
Many companies design websites, social profiles, or landing pages with internal motivations in mind. Product managers push for feature lists, leaders want to highlight recent acquisitions, and sales teams clamor for lead-generating offers. While these elements have their place, it’s crucial to remember the most critical aspect of web design: We don’t design and build websites for companies; we design…
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Seven Steps to Supercharge Your Holiday Marketing Campaign
The holidays are here, and with them comes a golden opportunity for brands to shine. Q4 is a pivotal time for businesses, as consumers are actively hunting for gifts and’ll either land on your products or someone else’s. 84% of consumers said they found ads helpful during holiday shopping, and 43% said they plan to shop more this year than…
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Parsely: Content Publishing Analytics Done Right
If your company is investing in the development of content, you’ll find standard analytics nothing less than frustrating. Here are a few reasons… authors, categories, publication dates and tagging. There are specific questions you get asked by your company that you simply can’t answer: What content that we published this month performed the best? What author drives the most traffic…
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BuddyBoss: The Best WordPress Platform For Building An E-Learning Experience and Online Community
Creating vibrant, engaged communities or seamless learning platforms can be challenging. Whether it’s a business looking to foster deeper client relationships, an educator developing online courses, or a hobbyist building a space for like-minded individuals, you need tools that bring your vision to life—quickly and effectively. That’s where BuddyBoss steps in to bridge the gap. BuddyBoss BuddyBoss is a robust…
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Oracle Sales Cloud: Drive Predictable Growth with Smarter Selling
Modern sales teams face unprecedented challenges. Buyers are more informed, sales cycles are more complex, and expectations for personalized engagement have never been higher. Sellers spend too much time on manual CRM tasks and too little on what actually drives revenue—meaningful customer conversations. Oracle Sales Cloud Oracle Sales Cloud is an enterprise-grade CRM platform built to guide sellers toward smarter,…
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Have You Taken Myers-Briggs? ENTP?
We all hate being thrown into a bucket, but I got into a great conversation with someone on Myers-Briggs. The results have never varied over the last decade, I’m an ENTP. Here’s an excerpt: ENTPs value their ability to use imagination and innovation to deal with problems. Trusting in their ingenuity to get them out of trouble, they often neglect…
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Waste Less and Convert More With Keyword Matching Options in PPC
Pay-per-click (PPC) advertising remains one of the most direct and effective ways to generate targeted traffic. But many advertisers still overlook the critical role keyword strategy plays in determining campaign success. Too often, campaigns are structured around high-volume keywords, leaving behind those that signal buyer intent and lead to conversions. On average, 15% of PPC budgets were being spent on…
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WordPress: How to Build And Publish A Tag Cloud
It may seem a bit outdated, but I still appreciate the usefulness of tag clouds. Internally, tag clouds visually display what the focus of my content has been and allow me to identify whether I’m writing too much content about some terms and, perhaps, not enough about terms that I should be writing about. What is a Tag Cloud? A…
