This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Content Marketing
Expectations on Your Marketing Investment
We had two fantastic meetings yesterday, one with a client and one with prospects. Both conversations were around expectations on the return on marketing investment (ROI). The first company was largely an outbound sales organization and the second was a large organization largely dependent upon database marketing and direct mail response. Both organizations understood, down to the dollar, how their…
-
Social Media & Influencer Marketing
X Marketing Strategies in 2024
With the advent of social media, businesses were forced to adapt their marketing strategies to stay ahead of the curve and effectively reach their target audiences. X (formerly Twitter) continues to evolve as a powerful platform for businesses to build brand awareness, engage with customers, and drive growth. With its unique features and vast user base, X offers numerous opportunities…
-
Advertising Technology
Vendasta: Scale Your Digital Marketing Agency With This End-To-End White-Label Platform
Whether you’re a startup agency or a mature digital agency, scaling your agency can be quite the challenge. There are really only a few ways to scale a digital agency: Acquire New Customers – You have to invest in sales and marketing to reach new prospects, as well as hire the talent necessary to fulfill those engagements.Offer New Products and…
-
Artificial Intelligence
Leveraging Startup Partnerships to Accelerate Innovation in Your Organization
For established businesses looking to drive innovation, partnering with a startup can be a powerful catalyst for change. Startups are often at the cutting edge of new technologies and approaches, and their willingness to experiment and take risks can help established companies break out of old patterns and explore new opportunities. However, it’s crucial to choose the right startup partner…
-
Advertising Technology
Sometimes Marketing Coal Produces Diamonds
Marketers spend much of the Holidays being villainized and accused of commercializing the season. After watching my nieces monitor NORAD for Santa’s progress globally, I thought it might be worth reflecting on marketing’s positive contributions to the Holiday season. Although Santa Claus’s red and white garb had been commonplace for a few years, Haddon Sundblom solidified this version by creating…
-
Email Marketing & Automation
Yesmail Adds External Email Triggers for Sports and Weather
As marketers, we tend to think of customer data and behavior as static fields like age, postal code, and home owner. However, we miss out on the live stream of events that occur around the customers’ life. Events as simple as the weather changing can alter a consumer’s behavior and shopping habits. If snow is on the way, for example,…
-
E-commerce and Retail
Vendoo: The Ultimate Marketplace Crossposting Tool for Online Resellers
Resellers face a common challenge: maximizing their online presence across multiple e-commerce marketplaces without losing track of their inventory or spending endless hours on manual tasks. Whether you’re selling on eBay, Poshmark, or other platforms, efficiently managing listings, tracking sales, and ensuring accurate inventory is no small feat. A single missed update could lead to double-selling, upset customers, and unnecessary…
-
Content Marketing
Is Education The Answer?
I asked a question on Ask 500 People that received an interesting response. My question was: Are colleges just an organized means of passing ignorance from one generation to the next? First, let me explain that I worded the question to really spark a response – it’s called link-baiting and it worked. Some of the immediate responses I received were…
-
Content Marketing
Presentation: 10 Proven Tips to Leverage SlideShare
I’ve had incredible success with SlideShare over the years, but have noticed that many of our clients haven’t been as successful. I have over 313 followers on SlideShare with well over 50,000 views as well as a couple presentations that made the home page of SlideShare. In the last few years, I’ve really learned how to get much more out…
-
Marketing Infographics
How to Write the Perfect Tweet
Aside from having something great to say, there is a pattern to writing a good tweet on Twitter. (Are you following me and the Martech Zone?). Gerry Moran has written a great post and put together a blueprint for publishing the perfect tweet. Gerry recommends three social media goals for your tweets… amplification, engagement and conversion. I couldn’t agree more!…
