This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Sales Enablement, Automation, and Performance
Lights, Camera, Close: Mastering the Art of Sales Videos from Your Home Office
In today’s digital world, sales professionals need to master communication across various mediums, and video is increasingly vital. Whether you’re connecting with prospects, presenting to clients, or engaging in team meetings, the ability to deliver impactful sales videos from your home office can set you apart. Setting the Stage for Success When creating sales videos, your home office transforms into…
- E-commerce and Retail
Vendoo: The Ultimate Marketplace Crossposting Tool for Online Resellers
Resellers face a common challenge: maximizing their online presence across multiple e-commerce marketplaces without losing track of their inventory or spending endless hours on manual tasks. Whether you’re selling on eBay, Poshmark, or other platforms, efficiently managing listings, tracking sales, and ensuring accurate inventory is no small feat. A single missed update could lead to double-selling, upset customers, and unnecessary…
- Sales Enablement, Automation, and Performance
PriceGuide: Unlock More Website Leads with AI-Driven Pricing Estimators
Navigating generating leads in a competitive service-based industry can feel overwhelming. Customers demand transparency, and businesses must provide accurate, upfront pricing to gain trust and stand out from competitors. Yet, traditional methods are often slow, costly, and fail to meet customer expectations. PriceGuide PriceGuide is transforming the pricing landscape. This innovative platform empowers service providers to create AI-driven pricing estimators…
- Content Marketing
Presentation: 10 Proven Tips to Leverage SlideShare
I’ve had incredible success with SlideShare over the years, but have noticed that many of our clients haven’t been as successful. I have over 313 followers on SlideShare with well over 50,000 views as well as a couple presentations that made the home page of SlideShare. In the last few years, I’ve really learned how to get much more out…
- Marketing Infographics
How to Write the Perfect Tweet
Aside from having something great to say, there is a pattern to writing a good tweet on Twitter. (Are you following me and the Martech Zone?). Gerry Moran has written a great post and put together a blueprint for publishing the perfect tweet. Gerry recommends three social media goals for your tweets… amplification, engagement and conversion. I couldn’t agree more!…
- Advertising Technology
Sometimes Marketing Coal Produces Diamonds
Marketers spend much of the Holidays being villainized and accused of commercializing the season. After watching my nieces monitor NORAD for Santa’s progress globally, I thought it might be worth reflecting on marketing’s positive contributions to the Holiday season. Although Santa Claus’s red and white garb had been commonplace for a few years, Haddon Sundblom solidified this version by creating…
- Content Marketing
Is Education The Answer?
I asked a question on Ask 500 People that received an interesting response. My question was: Are colleges just an organized means of passing ignorance from one generation to the next? First, let me explain that I worded the question to really spark a response – it’s called link-baiting and it worked. Some of the immediate responses I received were…
- Social Media & Influencer Marketing
Sendible: Simplified Social Media Management for Agencies and Brands
It’s harder than ever for marketers to keep up with social media marketing (SMM) demands. Between creating engaging content, scheduling posts, tracking performance, and generating reports, juggling all the moving parts can be overwhelming. Sendible is an all-in-one social media management platform that simplifies these tasks, making it easier for agencies, marketers, and brand managers to amplify their brand stories…
- Advertising Technology
Yashi Video Advertising by Geographic Region
As video viewing continues to rise, there’s an opportunity to reach a very specific audience using various targeting techniques. With Yashi, businesses can set up an exact latitude and longitude and customize a radius around it, serving ads only to people who reside within that particular area. Yashi’s retargeting capability makes it easy to show your ads to people who…
- Marketing & Sales Videos
Insert: Codeless Mobile App Engagement Features
Insert was designed so mobile app campaigns could be executed by marketers without the need for mobile app development. The platform has a wide array of engagement features that can be easily inserted, updated, and managed. The array of features are built for marketers and product teams to personalize the user journey, trigger anytime, increase engagement, and measure and analyze the…
