This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Advertising Technology
Scout: A Service for Sending Postcards for $1 Each
Scout is a simple service that does one thing – it allows you to send 4×6, full-color postcards customized by you. You supply your own front and back images, provide a list of addresses (we can help you build it or you can do it yourself), and they’ll print a beautiful postcard and then mail it to any number of…
- Content Marketing
3 E-commerce Shipping Options that Drive Purchase Behavior
Sometime in the last year, Omaha Steaks inexplicably began routing phone calls to our unpublished Google Voice number. We’re averaging 20 to 50 voicemails a day and the number is increasing as we get closer to Christmas. I’ve emailed them, contacted them on Facebook, and still can’t get them to respond to the 800 or so cranky phone calls that…
- Analytics & Testing
Casted: The Audio Content Marketing Solution for Enterprise Brands
Developed from the idea that conversations should be the throughline to all marketing content, Casted is the only content marketing platform built to empower marketers to access, amplify, and attribute their brand podcast content to fuel their entire content marketing strategy. Unlike other content marketing solutions, which are built to help marketers churn out more and more written content, Casted enables…
- Social Media & Influencer Marketing
Enterprises using Social Media To Predict Demand: PepsiCo
Consumer demand today changes faster than ever before. As a result, new product launches are failing at extremely high rates. After all, accurately assessing the market and predicting demand requires terabytes of data, which ranges from point-of-sale numbers, e-commerce transactions, out-of-stock histories, pricing averages, promotional planning, special events, weather patterns, and a many other factors. To add to that, most…
- Customer Data Platforms
Market Research: The Strategic Guide to Business Growth in the Digital Era
Stakes are getting higher for today’s businesses as markets become more competitive with each passing minute. In such a dynamic, fast-paced environment, staying ahead is not just about having the best products or the latest technology but more about understanding the market and customers better than anyone else. How can businesses achieve this amid intensifying competition and shifting consumer preferences?…
- Artificial Intelligence
Lorikeet: Advancing Healthcare CX with Purpose-Built AI Agents
The industry’s turn to AI chatbots in support has resulted in many negative customer experiences (CX). Co-pilots are a band-aid, not a solution; they offer marginal gains and have significant downsides. Nowhere is this seen other than in high-stakes fields like healthcare, where patients rely on timely, accurate responses, co-pilots’ frequent errors, and limited efficiency gains, which can compromise service…
- Content Marketing
Make Pricing and Comparison Charts Like a Ninja
Last night I built out a pricing grid on a new plugin we’re launching that turns WordPress into an Email Marketing platform, CircuPress. It wasn’t fun at all to build (I used DreamCode’s free pricing and comparison grid samples) and they still need to be modified further to ensure they’re responsive to mobile and tablet screens. If you’re looking for…
Have You Taken Myers-Briggs? ENTP?
We all hate being thrown into a bucket, but I got into a great conversation with someone on Myers-Briggs. The results have never varied over the last decade, I’m an ENTP. Here’s an excerpt: ENTPs value their ability to use imagination and innovation to deal with problems. Trusting in their ingenuity to get them out of trouble, they often neglect…
- Content Marketing
12 Ideas to Differentiate Your Content Marketing
I love the fact that our readers stick with us even though we don’t get too wildly creative. Curating and publishing a ton of infographics helps differentiate our publication from others out there – but we’ve not gone too far beyond that. Our podcast interviews series with marketing leaders is one effort. Most of the reason we stick to concise…
- Sales Enablement, Automation, and Performance
3 Best Practices for Product Marketers at Enterprise B2B Companies
Business-to-business (B2B) technology enterprises face a difficult dilemma. On the one hand, rapidly shifting market conditions require these enterprises to demonstrate sales competencies and economic output. On the other hand, technology marketing professionals are in short supply, causing existing teams to be overworked and making it more difficult for teams to grow and expand. A recent survey of senior marketing decision-makers…
