This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
Black Friday Shoppers – Night Owls vs Early Birds
The 2013 Find&Save Black Friday Shopping Survey shows how, when and why Night Owls and Early Bird shop on Black Friday. While primarily motivated by the sales, Black Friday shoppers are driven by the thrill of the competition to find a good deal and more likely to have a tradition built around Black Friday shopping. Black Friday shoppers show little…
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Randomize Your WordPress Headlines Easily
I was looking for a plugin or some code to shuffle headlines on our home page at DK New Media to have some fun and dress up the home page a bit. The problem was that I have a theme applied that has specific fields for the tag line and description of the site, and I didn’t feel like tearing…
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Email Marketing & Automation
Personalization is not Automated
Direct responses via email, Facebook and Twitter are getting more and more sophisticated, allowing people to substitute strings in their messaging. Software applications make the mistake of calling this personalization. This is not personalization. This is customization, not personalization… and it must be done carefully. If it’s not, it can be deemed as insincere. If you wish to personalize a…
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Analytics & Testing
The Visual Display of Information: Omniture vs Webtrends
We have clients that utilize both Omniture and Webtrends. Of course, if you’ve read this blog, you know that Webtrends is a client. That’s full disclosure that I may have a biased view of things… but hopefully one look at the new user interfaces developed for each version will provide you some food for thought. I’ve said before that the…
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Analytics & Testing
Unlocking Keyword-Level Call Tracking in WordPress: A Rank Math & GA4 Solution
If your business relies on phone calls for sales, understanding which keywords drive phone calls is crucial for optimizing campaigns and maximizing ROI. We have had multiple service organizations that relied on organic searches for acquisition and phone calls for sales. However, neither their internal call system nor their phone bank offered a means to track phone calls back to…
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Content Marketing
Is Social Media Protected Under Free Speech and the Free Press?
This may be one of the most frightening events that’s threatened free speech and the free press in this country. The Senate has passed a media shield law that defined journalism and where the only protected class of journalist are those involved in legitimate news-gathering activities. From a 10,000 foot view, the bill seems like a great idea. The LA…
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Email Marketing & Automation
Automated Email Marketing and its Effectiveness
You may have noticed that we have a drip program on inbound marketing that you can sign up on our site (look for the green slide in form). The results of that automated email marketing campaign are incredible – over 3,000 subscribers have signed up with very, very few unsubscribes. And we never even converted the emails to a beautiful…
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Customer Data Platforms
3 Keys To Marketing Effectively For B2B Growth
If you’re a B2B marketer you can’t help but notice that the world is a little different these days. Lately, we’ve all been feeling the effects of an uncertain economy – in the broader market and maybe within our own organizations. But even when the economic picture was rosier (or at least more predictable), there was growing pressure to show…
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Artificial Intelligence
How to Master Marketing Personalization with Generative AI
Historically, marketers have faced an uphill battle when scaling personalization. The promise of delivering customized experiences to millions of customers sounded great on paper, but in practice, it was a technical nightmare. The challenge wasn’t just in collecting data about customers—it was in making sense of it and turning it into relevant, timely interactions for each user. Marketers struggled to…
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Sales Enablement, Automation, and Performance
Lights, Camera, Close: Mastering the Art of Sales Videos from Your Home Office
In today’s digital world, sales professionals need to master communication across various mediums, and video is increasingly vital. Whether you’re connecting with prospects, presenting to clients, or engaging in team meetings, the ability to deliver impactful sales videos from your home office can set you apart. Setting the Stage for Success When creating sales videos, your home office transforms into…
