Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Social Media & Influencer MarketingEnterprise X Marketing Platforms (Twitter)

    10 Platforms For Maximizing A Brand’s Impact on X (formerly Twitter)

    For enterprise corporations, selecting the right tool to manage their presence on X (formerly Twitter) involves addressing complex needs and challenges. Unlike small businesses, large enterprises require solutions that handle high volumes of content, interactions, and data across multiple accounts and teams. These tools must offer robust features to ensure effective engagement, detailed analytics, and seamless integration with other business…

  • Content MarketingSamaritan's Feet: Charity and Non-Profit Blogging

    Blogging for Feet? How Charities Can Leverage Blogs to Showcase Their Impact

    Blogging and social media have become powerful tools for businesses to connect with their audience personally. However, many NPOs often overlook the potential of leveraging their philanthropic efforts to further engage with their followers. By promoting the charities they support, businesses can showcase their caring side and help these non-profit organizations gain much-needed exposure. Life’s most persistent and urgent question…

  • Content MarketingScreen Shot 2014 10 23 at 3.24.52 PM

    Algebra and Geometry… when will I ever use it? Google Maps!

    A good friend of mine, Glenn, is one of the founders of Family Watchdog. Family Watchdog is one of those fantastic stories… a company founded on a mashup that is performing a public service AND actually providing a living for its founders. It must be amazing to go to work every day knowing that you’ve made a difference. Each time…

  • Content MarketingCMS - Content Management System

    Don’t Blame the CMS, Blame the Theme Designer

    This morning I had a great call with a potential client about their inbound marketing strategies. They mentioned that they were meeting with a firm to develop their website. I had noticed prior to the call that they were already on WordPress and asked if they would continue using it. She said absolutely not and said that it was terrible……

  • Customer Data PlatformsWhy Businesses Should Pay Attention to California Consumer Privacy Act - CCPA

    Why Your Business Needs To Be Paying Attention To CCPA Compliance

    California’s famously sunny, laid-back surfer culture belies its role in shifting national conversations on hot-button issues through the passage of landmark legislative acts. The first to pass everything from air pollution to medicinal marijuana to no-fault divorce legislation, California is leading the fight for consumer-friendly data privacy laws. The California Consumer Privacy Act (CCPA) is the United States’ most comprehensive…

  • Marketing & Sales VideosWhat Digital Technology Is Killing, Making Obsolete, or Transforming

    What Digital Technology is Killing

    The digital age has ushered in significant transformations, rendering several technologies obsolete while simultaneously revolutionizing others. This infographic video from Eric Qualman lists almost 50 different technologies that are now obsolete or transformed by digital media. Research for Eric’s newest book, Digital Leader, spurred this list. Wrist Watches: Once essential for timekeeping, wristwatches have become more of a fashion statement…

  • Content Marketingevolution of advertising

    Advertising: How Consumers Won the War for Their Attention

    In this epic, must-see presentation, HubSpot explores the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead. Don’t be discouraged by the 472 slides — 29.39% of those are…

  • Analytics & Testingrivalfox competitive intelligence

    Keep Watch on Your Online Competition with Rivalfox

    Rivalfox collects data from a variety of sources on your competitors and makes the data easily accessible from a single competitor data hub. Sources include traffic, search, website, newsletter, press, social and even people and job changes. Rivalfox is a SaaS solution that puts cutting-edge competitive intelligence into your hands. We believe that by learning from your competitors, you can…

  • Paid and Organic Search MarketingMoz Pro SEO Solution

    Moz Pro: Making The Most Out of SEO

    Search Engine Optimization (SEO) is a complicated and ever-evolving field. Factors such as Google’s changing algorithms, new trends, and, most recently, the pandemic’s impact on how people search for products and services make nailing down one SEO strategy difficult. Businesses have had to increase their web presence significantly to stand out from the competition and the flooded field is a…

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