This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Artificial Intelligence
Speechify: Turn Any Text Into a Voice That Speaks to Your Audience
We live in a world oversaturated with content, standing out doesn’t always mean saying more—it means saying it better. Whether you’re a content creator, educator, business communicator, or accessibility advocate, converting text into dynamic, human-like speech can amplify your impact across various platforms and audiences. Listen to this article: This audio was generated using Speechify in the voice of its…
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Email Marketing & Automation
Email Insights: How to Research Your Email Competition
When do your competitors send their emails? What do those emails look like? What kind of subject lines do they use? What are the most popular email newsletters in your industry? These are the kinds of questions that can be answered using Email Insights, a tool for email marketers to research the most popular email newsletters and/or your competition. Email…
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Social Media & Influencer Marketing
What’s So Special About Social Media?
Last week, I mentioned that one of the reasons social media was failing many marketers was because we haven’t identified the magic algorithm. I still don’t think there is a magic algorithm… but after this week, I can point to one of the special traits of social media. It’s vulnerability. The next section is sort of personal… so if you…
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Marketing Tools
Canva: Generate Your Product Mockups with Ease
Creating professional-quality product mockups has traditionally been challenging, especially 3D mockups requiring special lighting and shadows. Designers often struggle with clunky photo editing tools that demand technical expertise and significant time investment. Achieving that perfect blend of realism and appeal can feel like a frustrating puzzle, requiring multiple iterations and expensive software. While dedicated solutions like PlaceIt have carved a…
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Analytics & Testing
Google Analytics: Dynamically Appending UTM Query Strings to Outgoing Links
Adding UTM query string parameters to outgoing URLs can provide valuable insights when tracking marketing campaigns and referral traffic sources. However, relying on content authors to manually add these parameters is error-prone and often incomplete. A better approach is to dynamically append UTM parameters to external links using JavaScript after loading the page. jQuery: Append UTM Campaign Querystrings Here’s a…
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E-commerce and Retail
Plurro is Bringing the Cash Mob to Your Local Retail Business
There have been some serious holes found in the group discounting industry that haven’t been overcome yet. Complaints from businesses utilizing Groupon and LivingSocial have pointed to several issues: The required discounts are so steep that it hurts the businesses. The payment on the discount doesn’t come immediately, causing severe cashflow issues that have buried some businesses. The consumers that…
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Content Marketing
Copying Content is Not Okay
First my disclaimer: I am not an attorney. Since I am not an attorney, I’m going to write this post as an opinion. On LinkedIn, a conversation started with the following question: Is it legal to repost articles and other content that I find informative on my blog (of course giving credit to actual author) or should I speak with…
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Marketing Infographics
Social Influencers
I think too many marketers look at social influence as if it’s some kind of new phenomena. I don’t believe it is. In the early days of television, we used the newscaster or the actor to pitch items to the audience. The three networks owned the audience and there was trust and authority established… so the commercial advertising industry was…
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Analytics & Testing
Seven Steps to Meet the Customer Experience Imperative and Cultivate Customers for Life
Customers will leave after a single bad experience with your company, which means customer experience (CX) is the difference between red and black in your business ledger. If you can’t differentiate by consistently delivering an amazing and effortless experience, your customers will move on to your competition. Our study, based on a survey of 1,600 global sales and marketing professionals…
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Analytics & Testing
The Secret Art of Digital Marketing
This infographic from Hostgator bounces around between advertising and promotion, tools and actual digital marketing events. SEO is a strategy, but Analytics isn’t a strategy – it’s a tool to help determine the strategy. Paid marketing is part of an overall strategy but not a strategy in and of itself. And conversion isn’t a strategy, it’s the result of a…
