This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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SEO for Small Businesses: A Primer for Maximizing Visibility in a Competitive Market in 2025
Visibility online is crucial to maintaining a small business these days. Search Engine Optimization (SEO) is a powerful strategy for increasing visibility so potential customers can find your business. SEO is about improving the ranking of one’s website on search engines like Google, which would help potential customers reach their business while searching for a specific product or service. In this…
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Copying Content is Not Okay
First my disclaimer: I am not an attorney. Since I am not an attorney, I’m going to write this post as an opinion. On LinkedIn, a conversation started with the following question: Is it legal to repost articles and other content that I find informative on my blog (of course giving credit to actual author) or should I speak with…
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WordPress: WLWManifest Is A Legacy Feature With Security Implications. Here’s How To Disable It
In the evolving landscape of content management systems, certain features persist long after their original purpose has faded into obscurity. The Windows Live Writer Manifest (WLWManifest) in WordPress is one such artifact, representing a bygone era of desktop blogging tools while potentially introducing unnecessary security risks to modern WordPress installations. WLWManifest Origins and Purpose The WLWManifest feature was introduced to…
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Searchspring: Personalize Your Shopper’s Buying Experience with AI
Retailers face numerous challenges. From improving product discovery to increasing conversions and delivering personalized experiences, the pressure to meet and exceed shopper expectations is constant. As consumer behaviors evolve and technology advances, staying ahead of the curve has become more crucial than ever for online businesses. Searchspring Searchspring is an all-in-one conversion platform designed specifically for e-commerce. Combining AI-driven technology…
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Plurro is Bringing the Cash Mob to Your Local Retail Business
There have been some serious holes found in the group discounting industry that haven’t been overcome yet. Complaints from businesses utilizing Groupon and LivingSocial have pointed to several issues: The required discounts are so steep that it hurts the businesses. The payment on the discount doesn’t come immediately, causing severe cashflow issues that have buried some businesses. The consumers that…
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Features of Google Ads Bidding Strategies For Business — What You Need To Know
Almost everyone has encountered a situation where they need to purchase expensive products they will use frequently in the future. Typically, when searching, an Internet user will focus exclusively on criteria that are important to them. This refers to product characteristics, pricing policies, and other features that make the product highly effective or set the business owner apart from the…
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How to Build a Web Design Survey for Your Client (Updated for 2025)
Web design projects are more complex than ever, as they must bridge business goals, brand identity, and user experience (UX). One of the most overlooked but critical steps in building a successful website is the discovery process, and a thoughtfully constructed survey can make all the difference. A survey ensures that the designer understands the client’s vision, the client feels…
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Signal: Grow with Email, Text, Social and Sweepstakes
BrightTag, a cloud-based marketing platform for Internet retailers, has purchased Signal. Signal is a centralized marketing hub for cross channel marketing via email, SMS and social media. Signal features include: Email newsletters – pre-built, mobile-optimized email templates to use or create your own. Text messaging – launch an effective program and be compliant with mobile carrier requirements. Social media publishing…
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Grapes in, Champagne Out: How AI is Transforming the Sales Funnel
Behold the plight of the sales development rep (SDR). Young in their career and often short on experience, the SDR strives to get ahead in the sales org. Their one responsibility: recruit prospects to fill the pipeline. So they hunt and hunt but can’t always find the best hunting grounds. They create lists of prospects they think are great and…
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How to Optimize Your On-Page SEO for Periods of High Customer Activity
Whether you’re gearing up for Christmas or preparing for any other seasonal boost for sales, your website must be ready to experience greater traffic and purchase intent. With this in mind, on-page optimization for your search engine optimization (SEO) has never been more critical. Although it’s crucial to note that SEO should never be regarded as a short-term focus for…
