This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
E-commerce and Retail
Coupert: Tap Into 6 Million Ready-to-Buy Shoppers for Your Store with Coupon Distribution
With a competitive e-commerce landscape and challenging economy, attracting new customers while maintaining profitable margins presents an ongoing challenge for online retailers. With customer acquisition costs continuing to rise across digital advertising channels, merchants are increasingly seeking alternative ways to reach motivated shoppers. Strategic coupon distribution remains one of the most effective tools for driving first-time purchases, with 89% of…
-
Social Media & Influencer Marketing
Super Festive Facebook Holiday Contest Ideas
ShortStack analyzed more than 50,000 active Facebook Pages and 300,000 custom Facebook Page apps that serve more than 1.4 billion Facebook fans, and among the things they discovered: Engagement in December increased by as much as 66 percent on custom Facebook Page apps! Other data they uncovered about brands using Facebook Page apps during December: Brands see a 66% increase in contest submissions Brands…
-
Content Marketing
Judge Name Ideas From Audience’s Perspective
When judging naming ideas, keep in mind the real world experience, not the pseudo-experience of creative presentations. Here’s the thing, when you say or show a name idea to someone with the intention of getting her buy-in or feedback, she doesn’t have the same experience that the consumer in the field will have. When you present the name ideas, your…
-
Content Marketing
WebSite X5: Build, Deploy and Update Sites from the Desktop
I’m a huge fan of content management systems online, but there are times when we just need to get a site up and running. Configuring the CMS, optimizing it, managing users, and then working around a clunky editor or limited template that needs customizations can slow progress to a crawl when you’ve got an urgent need to get a site…
-
Sales Enablement, Automation, and Performance
Not Enough Agencies Tell Prospects to Take a Walk
One of my surprises in launching our agency 7 years ago was that I figured out the agency industry built more on relationships than it is the value of the services. I’d even go so far as to say it’s also largely contingent on benefits of the relationship as well. Has your client trusted you and have you been working…
-
E-commerce and Retail
20 Tips to Drive E-Commerce Conversions this Holiday Season
The clock is ticking, but it’s not too late for e-commerce providers to tune up their sites to drive more conversions. This infographic from the conversion optimization experts at the good lays out 17 solid optimization tips that you should be implementing immediately if you hope to capitalize on holiday purchase traffic this season. There are three key strategies that…
-
Paid and Organic Search Marketing
How to Optimize Your On-Page SEO for Periods of High Customer Activity
Whether you’re gearing up for Christmas or preparing for any other seasonal boost for sales, your website must be ready to experience greater traffic and purchase intent. With this in mind, on-page optimization for your search engine optimization (SEO) has never been more critical. Although it’s crucial to note that SEO should never be regarded as a short-term focus for…
-
Content Marketing
Talks.co: Find Your Perfect Podcast Guest or Host Match in Minutes
Podcasting has emerged as one of the most powerful mediums for connection and communication in our digital age. Unlike traditional media, podcasts create an intimate, one-on-one experience where listeners feel personally engaged with the content. The long-form audio format allows for deep exploration of topics, fostering genuine understanding and connection. In our most recent election, the candidates’ visibility on long-form…
-
Advertising Technology
Features of Google Ads Bidding Strategies For Business — What You Need To Know
Almost everyone has encountered a situation where they need to purchase expensive products they will use frequently in the future. Typically, when searching, an Internet user will focus exclusively on criteria that are important to them. This refers to product characteristics, pricing policies, and other features that make the product highly effective or set the business owner apart from the…
-
Advertising Technology
How Pay-Per-Click Will Enhance Your Inbound Marketing Efforts
An important conversation that’s going on today is how to allocate your money with your inbound marketing efforts. Marketers, on average, are using over 13 different tactics in their strategies to attract new leads (source: Content Marketing Institute), including infographics, blogging, email campaigns, videos, etc. So, how do we figure out where to spend it and how much to spend?…
