This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Artificial Intelligence
The Era of Intelligent Marketing: Embracing AI and Hyper-Personalization for Competitive Advantage
In the competitive pharma market, product quality and price are not the only decisive factors for healthcare providers (HCPs) and patients. The experiences they have with a company oftentimes carry the same weight. With the rise of technology and increased access to content, customers crave more personalized, real-time, and engaging connections. 71% of customers expect businesses to offer personalized experiences,…
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Marketing Infographics
What’s the Cost of Acquiring Versus Retaining a Customer?
There’s some prevailing wisdom that the cost of acquiring a new customer can be 4 to 8 times the cost of retaining one. I say prevailing wisdom because I see that statistics are often shared but never actually find a resource to go with it. I’m not doubting that keeping a customer is less expensive for an organization, but there are exceptions.…
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Analytics & Testing
How To Write and Test Regex Filters for Google Analytics (With Examples)
As with many of my articles here, I do some research for a client and then write about it here. To be honest, there are a couple of reasons why… first is that I have a terrible memory and often research my own website for information. Second is to help others who may also be searching for information. What is…
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Paid and Organic Search Marketing
How To Crawl A Large Site And Extract Data Using Screaming Frog’s SEO Spider
We’re assisting several clients right now with Marketo migrations. As large companies utilize enterprise solutions like this, it’s like a spider web that weaves itself into processes and platforms over years until companies aren’t even aware of every touchpoint. With an enterprise marketing automation platform like Marketo, forms are the entry point of data throughout sites and landing pages. Companies…
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Mobile Marketing, Messaging, and Apps
TestFlight: iOS Beta Testing and Live App Monitoring
For app developers, beta testing is crucial in refining the user experience before launching an app on the App Store. Getting real-world user feedback helps identify and fix bugs, test new features, and enhance the app’s overall stability. However, organizing beta testing, collecting feedback, and ensuring users always have the latest build can be challenging. That’s where TestFlight shines, simplifying…
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Social Media & Influencer Marketing
Social Media Usage in 2024: How Gender Shapes Digital Behavior
The Digital 2024 October Global Statshot report highlights how male and female users engage with social media differently. Understanding these behaviors helps businesses, marketers, and sales professionals tailor their content, campaigns, and e-commerce strategies for maximum impact. Table of ContentsWhy Do Digital Behaviors Differ?General Digital BehaviorDaily Internet UsageSocial ConnectivitySocial Media Platform PreferencesE-Commerce and Social MediaMobile Usage and Social MediaKey Takeaways…
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Advertising Technology
Understanding Programmatic Advertising, Its Trends, and The Ad Tech Leaders
For decades, advertising on the Internet has been rather disparate. Publishers chose to offer their own ad spots directly to advertisers or inserted ad real estate for ad marketplaces to bid and buy them. On Martech Zone, we utilize our ad real estate like this… utilizing Google Adsense to monetize the articles and pages with relevant ads as well as…
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Analytics & Testing
Piwik PRO Analytics: Why Companies Choose It Over Google Analytics
Businesses rely heavily on analytics to understand customers, optimize digital strategies, and improve ROI. However, with growing concerns about data privacy, compliance with laws like GDPR and HIPAA, and the limitations of free tools like Google Analytics, many companies are seeking more secure, flexible, and scalable solutions. Google revolutionized the analytics industry by offering a free tool that democratized website…
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Analytics & Testing
Track Call (Tel) Clicks As Key Events In Google Analytics 4 Events Using Google Tag Manager
As we work with clients on reporting, we must set up a Google Tag Manager account for them. Google Tag Manager isn’t just a platform to load all your website’s scripts; it’s also a robust tool to customize where and when you wish to trigger actions within your site using any scripts you’ve included. External monitoring phone numbers on your…
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Advertising Technology
Product Placement: What Brands and Products Are In The Most Movies and Television Shows?
Product placement is the practice of featuring branded products within movies, TV shows, and other media in exchange for payment or promotional consideration from the brand. Rather than a traditional advertisement, the product is worked into the contents, often used or mentioned by characters. Product placement is an increasingly popular and effective marketing strategy in today’s media-saturated world. As consumers…