This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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TestFlight: iOS Beta Testing and Live App Monitoring
For app developers, beta testing is crucial in refining the user experience before launching an app on the App Store. Getting real-world user feedback helps identify and fix bugs, test new features, and enhance the app's overall stability. However, organizing beta testing, collecting feedback, and ensuring users always have the latest build can be...
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What Does A Public Relations Strategy Look Like in 2026?
The term public relations ( PR ) has its origins in the early 20th century. It evolved as a response to the need for organizations, businesses, and individuals to manage and improve their relationships with the public, including customers, stakeholders, and the broader community. The development of PR as a profession and...
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The History of Text Messaging (Updated for 2023)
In today's world, texting is a ubiquitous form of communication, but it had humble beginnings. Let's journey through the history of texting, highlighting the key milestones highlighted in the beautiful series of infographics below from SimpleTexting . 1992: The First Text Message On...
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Harnessing Your Myers-Briggs Personality Type To Excel In Sales
Sales is a dynamic field that demands adaptability, communication skills, and an understanding of human behavior. While traditional wisdom often suggests that extroverted personalities dominate in sales, the Myers-Briggs Type Indicator ( MBTI ) reveals that people with any personality type can succeed by leveraging their unique strengths. ...
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pdfFiller: Compress PDF Files for Free and Eliminate Space, Download, or Attachment Woes
PDFs are a convenient and versatile format for sharing documents, but they often have a hidden challenge: large file sizes . These bloated files can quickly clog up your device’s storage, lead to slow downloads, and even bounce back from email servers due to size restrictions. Trying to compress a PDF...
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Modern Shopping and The Amazon Effect: Understanding Webrooming and Showrooming
Retail has transformed as consumers increasingly blend their digital and physical shopping experiences. Two key behaviors have emerged: webrooming and showrooming . Understanding these patterns is crucial for retailers and e-commerce stores to optimize customer experience and maximize sales potential. Webrooming ...
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Measuring the ROI of Social Media: Insights and Approaches
If you asked me a decade ago whether or not companies should invest in social media marketing, I would have resoundingly stated yes. When social media first skyrocketed in popularity, there weren't complex algorithms and aggressive advertising programs on the platforms. Social media was an equalizer between competitors with massive budgets and small businesses...
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Sprinklr Insights: Transform Unstructured Data Into Actionable Insights With AI
Today's businesses face unprecedented challenges adapting to customer expectations for personalized, real-time digital experiences on their preferred channels. This challenge is compounded by the vast amount of unstructured and siloed data generated by billions of people across numerous channels. 97% of marketers report their brands are ineffective at...
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What is the Impact of Online Consumer Reviews on Your Business?
We worked closely with a company that advised businesses selling products via Amazon. By optimizing a product page and incorporating strategies to collect reviews from customers, they can increase the visibility of your products in internal product searches... ultimately increasing sales exponentially. It's difficult work, but they've got the process down pat and continued to...
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The Benefits of Affiliate Marketing
Affiliate marketing has been a game-changer in online advertising and sales. It operates on a simple yet effective premise: leveraging the networks of individuals or companies (affiliates) to promote products or services in exchange for a commission on sales or leads generated. This infographic outlines several compelling benefits that make affiliate marketing a lucrative...