This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Infographics
Geosocial and Location-Based User Adoption
Some pretty amazing stats on adoption of Geosocial and Location-Based Services (LBS) via mobile devices have been revealed in this inforgraphic from Flowtown – Social Media Marketing Application. Over 58% of smartphone users are utilizing these services. The infographic defines each of the services as: Geosocial Networking – this type of social networking uses geographic services and capabilities, such as…
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Analytics & Testing
Google Facts – Organic and Paid Search
Whether you appreciate them or not, Google owns the playground that marketers must be working in. Whether it’s paid advertising with Google or organic placement in the search engine, you might be underestimating the reach of Google. This infographic from Wordstream puts it all into perspective. From Wordstream’s Google Facts Infographic: Our research for the infographic included over 2,600 AdWords…
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Email Marketing & Automation
Internet Explorer Still Top Browser for Viewing Email
The folks at Litmus have released this infographic, Internet Explorer Still Top Choice for Web-Based Email. I think that always comes as a surprise to those of us in the online industry – who gravitate to Chrome and Safari, but we often lose sight of who our clients are and the corporate environment they’re in. This is where IE is…
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E-commerce and Retail
Is Drone Delivery Going to Take Off Soon?
Testing the latest technologies is the fun part of my work. I often purchase technology just to give it a test and ensure that I’m keeping up. Months ago, I purchased a DJI Mavic Air, and tested it with a few clients. I’m not a gamer, so I’m pretty rusty behind a controller. After testing it on a few flights,…
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Analytics & Testing
Why the Google Analytics Mobile App Is a Must-Have for Marketers on the Move
The Google Analytics mobile app offers a fast, intuitive way for marketers and business owners to monitor performance while away from their desks. While the desktop version remains the best environment for in-depth analysis, reporting, and data exploration, the mobile app delivers powerful, real-time insights and notification capabilities that make it a critical part of any analytics toolkit—especially when you’re…
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Content Marketing
10 Affiliate Marketing Lessons Learned from Jeremy “Shoemoney” Schoemaker
Jeremy Schoemaker, better known as Shoemoney in the digital marketing world, has been an influential figure in Internet marketing for years. Through his courses, blog posts, and public speaking engagements, he has shared valuable insights that have shaped many marketers’ strategies, including myself. Here are ten key lessons I’ve learned from Shoemoney’s teachings: Embrace Transparency: One of the most striking aspects of…
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E-commerce and Retail
Gorgias: Measure The Revenue Impact of Your E-commerce Customer Service
When my firm developed the brand for an online dress store, we made clear to the leadership at the company that customer service was going to be an essential component of our overall success in launching a new e-commerce store. Too many companies are so caught up in the site’s design and ensuring all the integrations work that they forget…
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Artificial Intelligence
5 Lessons Learned From Over 30 Million One-to-One Customer Interactions in 2021
In 2015, my co-founder and I set out to change the way marketers build relationships with their customers. Why? The relationship between customers and digital media had fundamentally changed, but marketing hadn’t evolved with it. I saw that there was a big signal-to-noise problem, and unless brands were being hyper-relevant, they couldn’t get their marketing signal strong enough to be…
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Content Marketing
Wix: The All-in-One Platform to Create, Manage, and Grow Your Online Presence
Creating a website today comes with unique challenges for businesses, creators, and entrepreneurs alike. People expect professional design, fast load times, seamless mobile experiences, and built-in tools for marketing, commerce, and customer engagement—all without having to hire a developer or learn to code. Yet, assembling these capabilities often means stitching together multiple platforms, navigating technical complexity, or facing costly development…
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Content Marketing
4 Seconds or Bust
Remember the days of going to bed with your modem humming along downloading pages so you could view them the next morning? I guess those days are far behind us. John Chow posted a note on this study put out by Jupiter that states that most online shoppers will bail out if your page doesn’t load in 4 seconds or…
