This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
The Marketing Genius of Jim Irsay
On Sunday, the Indianapolis Colts defeated the Tennessee Titans to become the AFC South Champions. Before the game, however, Colts owner Jim Irsay ran an absolutely brilliant marketing campaign over Twitter. In case you weren’t up on the details, let’s review Irsay’s tweets from December 31st: TO WIN A PRIUS AND $4K—At 1:15pm this Sunday there will be a black…
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Content Marketing
The Flash Drive Business Card
If you’ve read this blog for a while, you know I’m a sucker for technology… and business cards. When I meet someone and they hand me a card, I’m terribly judgmental. Yesterday, I met with Rob Bacallao from Sharp Staffing and he handed me this beauty: The Wafer flash drive business card from Flashbay is pretty cool – coming in 2Gb,…
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Content Marketing
25 Awesome Content Marketing Tools
We recently shared 25 Awesome Social Media Marketing Tools from the 2013 Social Media Strategies Summit. This is not a comprehensive list, just some tools that you can use to augment your brand’s content marketing strategy, including stand-out examples of five tools across five categories of content marketing: Curation – These tools help in the process of discovering and gathering…
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E-commerce and Retail
Immerss: Increase E-commerce Revenue With Co-Shopping And Live Video Events For Your Shopify Store
If you take a moment to study in-store retail sales for a brand that has incredible customer service versus a store that struggles with it, you can definitively see the difference a human can make in driving increased revenue. Online stores are utilizing technologies to try to overcome the in-person experience – with tools like augmented reality (AR), virtual reality…
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Content Marketing
Cyberchimps Responsive Theme: A Fast and User-Friendly Mobile-First WordPress Theme
Having a WordPress website that looks great on all devices is more critical than ever. A poorly designed website can lead to a frustrating user experience, causing visitors to leave and potentially harming your brand’s reputation. Creating a beautiful and functional website can be a daunting task, especially for those without extensive technical expertise. CyberChimps Responsive Theme CyberChimps Responsive Theme…
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Content Marketing
Design Pickle: The Cost-Effective Solution To Scale Your Graphic Design Team At Any Company or Agency
For businesses and agencies, scaling creative needs often means juggling tight deadlines, skyrocketing costs, and inconsistent design quality. Whether creating engaging social media posts, refreshing your brand identity, or designing ad campaigns that convert, the challenge is finding reliable, affordable, and scalable design solutions. In-house graphic designers often experience fluctuating demand cycles that can be challenging to manage effectively. During…
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Content Marketing
7 Lessons Learned in Promoting Your Writing
We were excited to book Jo-Anne Vandermeulen on our podcast but about 20 minutes in, our Internet access went down and we had to discontinue the show. It was disappointing since we were really getting great advice from Jo-Anne. Jo-Anne is a self-publishing promotions expert. After retiring as a teacher, she’s written a series of books… and in the process…
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Customer Data Platforms
Bitskout: Build AI-Driven Automations To Read and Record Messages, Documents, Emails, and More
Decades ago, I worked as an analyst at a newspaper where we used to have old terminals that generated reports (via dot matrix printers) that had thousands of records that required entry in another system. Because the reports were generated, the pages were structured so that we could templatize and automate the reading of the reports and the insertion of…
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Analytics & Testing
Affectiva: Minimizing Disruptions in Market Research with Calibration-Free Eye Tracking
Accurate market research is essential in today’s fast-paced and data-driven marketing landscape. Insights derived from consumer behavior and emotional engagement help marketers fine-tune their strategies, understand their audience, and ultimately make more informed decisions. By leveraging accurate market research, brands can ensure their messaging resonates with consumers, leading to better campaign outcomes, improved brand loyalty, and a competitive edge. However,…
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Artificial Intelligence
The Impact of AI and Machine Learning on Digital Publishing
The digital advertising and publishing industry is undergoing some rapid transformations due to the adoption of AI and ML technologies. They are completely reshaping how advertisement is created, distributed, and monetized. Moreover, these technologies enable publishers to meet ever-evolving consumer demands more effectively. In this post, we are going to explore how AI and ML are revolutionizing traditional publishing models…
