This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The Hidden World of Data Brokers: What Marketers Need to Know
Consumer privacy concerns have reached unprecedented levels as the shadows of data misuse and breaches loom large. From unauthorized data sharing to aggressive targeted advertising, consumers are increasingly wary of how their personal information is collected, traded, and exploited. This heightened awareness has sparked a privacy-first movement, with consumers actively deploying data removal...
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Portrait of a Mobile Consumer
Mobile technology is changing everything. Consumers can shop, get directions, browse the web, interact with friends through a wide variety of media forms, and document their lives with a single device small enough to fit in their pockets. By 2018, an estimated 8.2 billion active mobile devices will be in use. That same year...
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WordPress .htaccess Rules Have Exceptions, Too
WordPress made a major evolutionary step forward in the blogging platform, moving it closer to a full-fledged content management system with revision tracking, more support for custom menus, and--the most intriguing feature for me--multi-site support with domain mapping. If you are not a content management system junkie, it's okay. You can...
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ShareThis: Unlocking the Power of Behavioral Data Beyond Sharing Buttons
Most marketers recognize ShareThis for its ubiquitous social sharing buttons—those sleek, omnipresent icons enabling users to share content across social platforms with a single click. They’ve powered billions of digital moments. But behind the scenes, ShareThis has quietly built something far more valuable to marketers: a powerful data engine that...
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Is a Visual Business Plan Right for You?
Indiemark is an email marketing agency , and my third business venture. My first two endeavors started slowly, grew organically, and luckily both of which ended with a Big Bang . Now that the economy has turned the corner, Indiemark seems to be on the same course. Until now, I’ve started (but...
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The Importance of Intent and Placement With Reach
Reach is often a metric that attracts marketers because they strive to reach as many people as possible, hoping to maximize their brand's exposure and potential customer base. However, focusing solely on reach can be misleading, as it fails to consider two crucial factors: placement and intent . Let's explore the...
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How Small Businesses Can Go Viral Without a Social Media Team, Law By Mike Explains
Regardless of the industry, most companies understand that viral content provides a unique path to gaining new customers and making more money. The great secret, however, is figuring out how a business or solopreneur can create viral content — especially if they don’t have a dedicated social media team. When I...
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WordPress: How To Build a Shortcode Plugin For A Simple Before and After Image Slider
I was publishing an article earlier that included a before-and-after image with a slider overlay. While there are numerous plugins available that perform this function, I prefer not to use third-party plugins due to the additional overhead, including limited features and advertisements for upgrades. I like to keep my WordPress instance as lean as...
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I’m getting tired of FPAM
If you're on Facebook, you're getting FPAM'd, aren't you? It sounds pretty funny, but it's not. I think that's what I'm going to start calling it... FPAM = Facebook Spam. My email inbox is full of friend invites, real event invitations, virtual friend invitations, my friends have questions to ask me, I should install...
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AI-Powered Content Optimization with Surfer SEO: Transforming Content Marketing and SEO in 2025
Surfer SEO has become a linchpin in the evolution of search engine optimization by weaving artificial intelligence ( AI ) into a unified workflow for research, content creation, and on‑page optimization. As the marketing technology portal MarTech notes, AI is revolutionizing sales and marketing by leveraging machine learning ( ML ), natural...