This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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What Makes People Click… 72% More?
Dr. Todd’s, an e-commerce site for quality foot care products, turned to SmallBox for a custom web marketing package. One key component of Dr. Todd’s marketing mix is email marketing. We created a new content strategy, a fresh design and mapped out an editorial calendar. We’ve analyzed one of Dr. Todd’s promotional emails to show what makes people click and…
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Bookyourdata: Fuel Your B2B Growth with Accurate, Verified, and Targeted Email Lists
In the competitive B2B landscape, reaching the right decision-makers with the right message is crucial. Outdated or inaccurate email lists can hinder your outreach efforts, leading to wasted resources and missed opportunities. Bookyourdata Bookyourdata provides a solution with high-quality, verified email lists specifically designed for targeting businesses. With an emphasis on accuracy and deliverability, Bookyourdata helps companies connect with key…
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How to Improve Your Failing Content Marketing Strategy
We asked the question recently – and provided some definition around – whether or not your content marketing strategy was about productivity, presence, or building authority. The problem we continue to see is companies solely focused on spewing content without analyzing and improving the results. Isn’t the definition of insanity doing the same thing over and over again but expecting…
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Ways to Target Your Website Traffic
We’re behind on customization of our mobile and iPad versions of the new theme on Martech… it’s in the works, though! One thing you will notice is that, based on the categorization of the post, we have different advertisements on the page. We did this by customizing our own dynamic widgets and utilizing iSocket for self-service placement of the ads.…
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The Competitive Edge of Subscription-Based Design for Growth-Focused Brands
Subscriptions have revolutionized industries ranging from software to media, and now they are transforming the creative services sector. For marketing teams under pressure to deliver more campaigns, more assets, and better results with fewer resources, the subscription model offers a viable solution. Subscription-based design accelerates campaign execution, ensures brand consistency, and keeps costs predictable in a marketplace where speed and…
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Key Strategies for Email Marketing
Email marketing continues to be the surest way to reconnect, retain and attract customers. While there are challenges getting in the inbox, there are still strategies that produce results for highly productive email marketing teams. The 2014 Adestra/Econsultancy Email Marketing Industry Census surveyed over 1,100 digital marketers and figured out which attributes are critical for creating an email marketing dream…
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Is Your Marketing is Suffering from Fragmentation, Disappointment and Lack of Organization?
You probably answered yes… and ours is a challenge as well. Lack of organization, fragmentation and disappointment are key themes stemming from the findings of the Cross-Channel Marketing and Technology Survey, released by Signal (formerly BrightTag). The results of the study highlight the fact that marketers largely do not feel that ad tech is helping them achieve the seamless cross-channel…
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They’re Wrong… You’re Not Tweeting Enough
A few years ago, I would have advised people against tweeting too much. In fact, it was a key reason why people unfollowed you on Twitter. Fast forward a few years and Twitter has gone from a few chirps per hour to a deafening roar of autoposts, fake accounts, spammers, and information at a velocity that simply can’t be digested…
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Dancing for Queso
Had I known that Moe’s Southwest Grill had a dance video contest for $10,000 – I may have dedicated a desktop jam video just for them! I like this campaign for a few reasons. The agency Brandmovers didn’t have to artificially create the demand… they created the strategy and the consumers did the work… the production, the distribution and the…
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The Insanity of Static Marketing in an Ever-Changing Landscape
The notion of a set it and forget it marketing strategy is impractical and can harm a brand’s success. As consumer behaviors evolve, technologies advance and new marketing channels emerge, sticking to a static strategy is akin to steering a ship without acknowledging the changing tides. This article delves into why a set-it-and-forget-it approach is unwise and highlights the importance…
