This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
Marketing Blog Likes and Dislikes
Marketing Blogs are on my daily digest schedule. I follow marketing bloggers on Twitter and have a bazillion marketing blog feeds in my reader (which I never keep up with). I often read a blog and stop within a few days because of the content, others I’ve read for years. I don’t believe there’s any single #1 marketing blog on…
- Email Marketing & Automation
Press 1 If You Have Budget
A couple years ago, I remember when a blogger took Scoble on. The blogger invited Scoble to his event and then balked when Scoble requested travel and expenses be paid. Scoble responded online as well, and did a great job of it. This week has been a tough (but very fun) week. I have Chapters due for my book, I’m…
- Customer Data Platforms
Owler Max: Help Your Sales Teams Work Faster and Smarter
Once upon a time, sales teams walked into office buildings with physical documents to conduct deals. Now, an abundance of information is available online, but despite the significant digital transformation, data is rarely presented in a way that can be readily leveraged. Sales professionals are in need of a companion, a reliable and accurate tool that can set teams up…
- Social Media & Influencer Marketing
Should You Leverage Awards in Your Marketing Strategy?
Winning an industry award can be a significant victory for companies, products, or individual professionals. But beyond the trophy and press release, business owners often ask: Do awards really move the needle in marketing? Let’s examine whether pursuing awards is a viable marketing strategy, backed by data and expert insights, and how to navigate the world of accolades without falling…
- Marketing Infographics
Proposal Software is Boosting Business
Over the past couple of years, sales has drastically changed with the coming of the digital age. Specifically, how people are sending and receiving sales proposals has been enhanced with the development of online sales proposal management systems, like our client TinderBox. Why are these solutions better than simply writing up a sales proposal in Microsoft Word? Well, we made…
- Marketing & Sales Videos
What’s the ROI on Headaches?
Software companies and software as a service companies think they’re selling technology. Selling technology is easy… it has dimensions, takes up space, has definable features, limits, capabilities… and costs. The problem is that most people aren’t buying technology. Give a great sales organization enough time and they can manipulate any request for proposal into a winning and profitable strategy for…
- Content Marketing
Scoring Social Engagement
Most marketers understand the importance of using social media to engage with customers, build brand awareness and generate leads, but many companies still struggle. How do you engage prospects on a personal level, showcase your company’s value and ultimately convert them into customers? For a business there’s little value in having thousands of Twitter followers if no one is buying…
- Marketing Books
Eye Have A Spelling Chequer
I just finished reading Righting the Mother Tongue: From Old English to Email, the Tangled Story of English Spelling, by David Wolman. You may not know what orthography and etymology are, and that’s okay. I know I’m a butcher of grammar and spelling, but this book made me feel better about my skills. There are millions of words in the…
- Content Marketing
The Business of Blogging = Findability
Please take one hour out of your week and watch this video from Dave Taylor. It’s a fantastic summary of why to blog, why to blog with your business, the benefits of blogging and search engine optimization, the benefits of comments on your blog as user generated content… it’s simply a wealth of information in a great presentation.
- Content Marketing
Do Longer Posts Get More Views? A Data-Driven Analysis
Years ago, I analyzed Martech Zone and tried to identify whether my word count impacted the number of post views. The result was a minimal correlation, which encouraged me that the correct word count is the number of words necessary to explain your topic to your audience… and no more. Of course, this contradicts the advice of many SEO experts…
