This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing & Sales Videos
AT&T: The Next AIG?
Almost every day I get home, I get a beautiful piece of direct mail from AT&T about U-Verse. They’ve sold me. I want it. I want a big ‘ol fat package with increased download speeds, the advanced ability to control my television programming, the DVR… I want it all. But I can’t have it. Following the instructions on one of…
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Analytics & Testing
12 Steps to Building Demand for Your New Agency
Last week was an amazing week at Social Media Marketing World where I spoke on the topic of Influencer Marketing. While the audience was mostly corporations looking for advice on how to implement at successful strategy, I returned home and had a good question from one of the attendees curious about how I built enough influence and demand to start…
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Analytics & Testing
Online Testing Essentials
So you’ve finally deployed all of your online marketing strategies and they’re integrated and functioning well. You’re able to measure and see the impact of each strategy independently… now it’s time to begin testing. Where do you start? From KISSmetrics: A well-built sales funnel is never complete until every part of it has been tested and optimized. For maximum success,…
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Email Marketing & Automation
Research: Email List Quality is Top Priority for B2B Marketers
Many B2B marketers know email marketing can be one of the most effective lead generation tools, with research from the Direct Marketing Association (DMA) showing an average ROI of $38 for each $1 spent. But there is no doubt that implementing a successful email campaign can have its challenges. To better understand the challenges marketers are facing, email marketing software…
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E-commerce and Retail
A Procrastinator’s Guide to Holiday Marketing
The holiday season is officially here, and it’s shaping up to be one of the biggest on record. With eMarketer predicting retail e-commerce spending to surpass $142 billion this season, there’s plenty of good to go around, even for smaller retailers. The trick to staying competitive is to get smart about preparation. Ideally you will have already begun this process,…
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Event Marketing
How Tech Conferences Are Changing Together With Founders, Investors and The World
All classic tech conferences begin in a similar fashion. Early in the morning, you arrive at a warehouse building. Colourful banners, lively music, and groups of attendees with badges suggest this isn’t a scene from a crime drama. A cheerful volunteer scans your QR code pass—a small initiation ceremony—and hands you a personalised badge. The doors open, allowing you into…
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Customer Data Platforms
Top 7 Signs Your Business Needs a Custom Software Solution (And Not Off-the-Shelf)
In a fast-paced digital world, businesses need the right tools to stay competitive. While off-the-shelf software solutions may work for some, many companies find that they simply don’t meet their unique needs. Custom software development offers tailored solutions that scale with your business. But how do you know if it’s time to make the switch? Let’s dive into the seven…
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Social Media & Influencer Marketing
The Dumbest Smart People on Facebook
This was one of those rants where I really wanted to take screenshots and share names… but I’m going to try to give these folks the benefit of the doubt. Hopefully they aren’t the narcissistic idiots they came off as and they were just having a bad day. The truth is that I’m growing weary of social media and I’m…
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3 Essential Requirements for any Web Application
More and more, I find myself asking vendors and companies the same questions over and over. If you’re thinking about developing your own application, these are 3 features that need to be integrated from day one in your application if you wish to conserve resources later. Does your application… Have an API? It doesn’t need to be special or a…
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Content Marketing
Blogger: CSS Style for Code on Your Blog
A nice post on how to dress up displaying code on your blog or website using Cascading Style Sheets (CSS).
