This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Plezi One: A Free Tool To Generate Leads With Your B2B Website
After several months in the making, Plezi, a SaaS marketing automation software provider, is launching its new product in public beta, Plezi One. This free and intuitive tool helps small and medium-sized B2B companies transform their corporate website into a lead generation site. Find out how it works below. Today, 69% of companies with a website are trying to develop…
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Why Reliable Online Backup Hosting Is Essential to Protect Your Marketing Assets
Marketing assets are the lifeblood of any modern business, representing significant investments of time, creativity, and resources. These digital assets form the foundation of a company’s market presence and customer relationships, from meticulously crafted brand guidelines and custom illustrations to high-production video content and market research data. Add to this the essential email templates, social media content, campaign analytics, and…
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CoPromote: A Social Promotion Platform for Publishers
CoPromote is a social marketing platform where users opt in to share one another’s content. CoPromote is a network of publishers recommending one another. Some of the key features of CoPromote that help brand/content creators increase their organic reach include: Intent – All CoPromote members sign up to the service with the intent to share another’s messaging, whereas with Facebook,…
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We’re Sliding Back to Eyeballs
If you belong to LinkedIn, Twitter, Facebook, or YouTube, your user interface always includes recommendations for others to connect with or follow. I find this disturbing. I’m not excusing myself on this, either. I’m always looking to grow my online following and promote it at every chance. Go to any site with a company or person seeking authority online, and…
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Me-Commerce and Retail’s Future
Retail is changing rapidly – both online and offline. Traditionally, retail establishments have always had low profit margins and high volume to produce the business results they needed to survive. We’re seeing rapid turnover in retail nowadays where technology is accelerating growth and increasing efficiency. Retail establishments that aren’t taking advantage are dying… but retailers that are leveraging technology are…
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DesignCrowd: Crowdsource Graphic Designs from 485,000+ Professionals
We love the full-time design teams that we have working on websites, infographics, and other publications. Having a design team at your ready helps with your output quality and consistency. That said, there are one-off projects that pop up everyone once in a while that we just need to get out there and get done. Perhaps it’s a business card,…
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Vision6 Integrates Eventbrite for Invitations and Guest-List Management
Vision6 has a new integration with the event technology platform, Eventbrite, for marketers to easily manage their invitations and event communications. The platform allows you to: Create Invitations – Create beautiful, customized event invitations that really impress your guests. Synchronize Guests – Your event guest list syncs directly from Eventbrite making it easy to communicate at every stage. Automate – Set up…
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Balancing AI in Prospecting: Boost Efficiency Without Losing the Human Touch
Artificial intelligence (AI) has woven itself into nearly every aspect of modern business, especially sales and marketing. From analyzing vast amounts of data to generating optimized content, AI promises to revolutionize how companies approach prospecting. But as reliance on AI grows, a critical question arises: Is AI improving your outcomes — or unintentionally hindering them? Below is an exploration of…
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Eye Have A Spelling Chequer
I just finished reading Righting the Mother Tongue: From Old English to Email, the Tangled Story of English Spelling, by David Wolman. You may not know what orthography and etymology are, and that’s okay. I know I’m a butcher of grammar and spelling, but this book made me feel better about my skills. There are millions of words in the…
