This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Customer Data Platforms
Why Having Less Form Fields Drives Conversions
When it comes to driving conversions, the design and structure of forms on websites play a critical role. Forms are essential for capturing information, but it’s widely known that web users have a strong aversion to filling them out. Therefore, optimizing form length and design is paramount in improving user experience and increasing conversion rates. Research from Formstack shows that…
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Content Marketing
Exit Intent Popup Code Snippet in JavaScript And jQuery
One of the projects that I’m working on for this site is having a popup div with a CTA that encourages new visitors to subscribe to Martech Zone by email. There’s additional development I’m working on so that I can widgetize this method for WordPress and have the exit intent section be an actual sidebar… but I did want to…
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Content Marketing
WordPress: Embed an MP3 Player in Your Blog Post
With podcasting and music sharing so prevalent online, there’s a great opportunity to enhance your visitors’ experience on your site by embedding audio within your blog posts. Thankfully, WordPress continues to evolve its support for embedding other media types – and mp3 files are one of those that are easy to do! While displaying a player for a recent interview…
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Paid and Organic Search Marketing
How To Optimize Your Blog Platform and Posts For Search Engines
Having a well-optimized blog is essential for gaining visibility and attracting a steady stream of organic traffic. Search engine optimization (SEO) plays a crucial role in driving your blog’s success by ensuring that it ranks higher in search engine results pages. Much has changed since I wrote Corporate Blogging for Dummies over a decade ago… and I still want to…
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Content Marketing
How to Check, Remove, and Prevent Malware from Your WordPress Site
This week was pretty busy. One of the non-profits that I know found themselves in quite a predicament – their WordPress site was infected with malware. The site was hacked, and scripts were executed on visitors that did two different things: The site tried to infect Microsoft Windows users with malware. The site redirected all users to a site that…
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Content Marketing
Designer Terminology: Fonts, Files, Acronyms, and Layout Definitions
Common terminology utilized by designers of graphics and layouts for the web and print.
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Advertising Technology
Product Placement: What Brands and Products Are In The Most Movies and Television Shows?
Product placement is the practice of featuring branded products within movies, TV shows, and other media in exchange for payment or promotional consideration from the brand. Rather than a traditional advertisement, the product is worked into the contents, often used or mentioned by characters. Product placement is an increasingly popular and effective marketing strategy in today’s media-saturated world. As consumers…
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Artificial Intelligence
Notta: Accurate, Affordable AI-Powered Voice-To-Text Transcription and Translation
When I wanted to mix a video for a recent podcast, I was pretty frustrated with iMovie. It’s as if Apple has just given up on updating the platform for the needs of today’s businesses and creators. I called my goto video production expert, AJ Ablog, to give me a walk-through of Adobe Premiere Pro. I was stunned (and overwhelmed)…
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Marketing Tools
Adobe: How to Compress a PDF File (Acrobat, Illustrator, Photoshop, and Online)
The Portable Document Format (PDF) has become an essential tool in digital communication, allowing users to share documents that maintain their formatting across various devices and platforms. Initially developed by Adobe in the early 1990s, the PDF format solved a significant problem: ensuring documents would appear the same, regardless of the software, hardware, or operating system used to view them.…
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Social Media & Influencer Marketing
Social Media Usage in 2024: How Gender Shapes Digital Behavior
The Digital 2024 October Global Statshot report highlights how male and female users engage with social media differently. Understanding these behaviors helps businesses, marketers, and sales professionals tailor their content, campaigns, and e-commerce strategies for maximum impact. Table of ContentsWhy Do Digital Behaviors Differ?General Digital BehaviorDaily Internet UsageSocial ConnectivitySocial Media Platform PreferencesE-Commerce and Social MediaMobile Usage and Social MediaKey Takeaways…
