This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
Why Silence Is Sometimes the Strongest Brand Strategy in a Divisive Digital World
In a digital environment where controversy drives clicks and algorithms reward outrage, brands face increasing pressure to weigh in on every politically or culturally charged topic. Yet not every brand is equipped—or even obligated—to speak publicly in these moments. Thoughtful silence is a valid and… sometimes the strongest choice. The modern attention economy, fueled by social media platforms and search…
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Email Marketing & Automation
Converge: Integrated Cloud CRM for SMB
Customer Relationship Management systems are one of those necessary evils… unless they’re developed well. If it’s a difficult system, it requires the company to inconvenience its employees, it requires too much time and energy, and doesn’t provide you with actionable advice. Newer CRM systems are now emerging that are closely tailoring them to the internal processes that sales and marketing…
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Analytics & Testing
Tracking Content Marketing ROI for Dummies
The folks at Uberflip have taken a comprehensive how-to on calculating your content marketing return on investment, and put it into this uber cool infographic. The popularity of content marketing is undeniable. According to the Content Marketing Institute, over 90% of brands are already investing in eBooks, videos, social media, blogging, and other channels. However, only less than half of…
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Content Marketing
Why Responsive Web Design? Here are 8 Reasons
We released a fantastic video on what responsive web design is and how you can test your own site to see whether it’s optimized for viewing on a mobile device or tablet. It’s not too late for you to get some help on this, and our friend Kevin Kennedy at Marketpath shared the infographic below. With the staggering growth of…
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Content Marketing
Yes, There Are Still Great Blogs Out There To Discover… Here’s How to Search for Them
Blogs? Am I really writing about blogging? Well, yes. While the official umbrella term we now apply in the industry is content marketing, blogging continues to be the most common format that companies are utilizing to reach their perspective and current clients. I never actually realized that the term blogging would grow to obselecense, but it’s used a lot less…
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Social Media & Influencer Marketing
Share your Slides with Slideshare, Facebook and LinkedIn
One of the benefits of working with a company that specializes in blogging for SEO is that it gives us some inside connections to SEO experts who have accomplished quite a bit of testing and experimentation. Today I had a discussion with someone who recommended a couple social media sites that can actually assist with your Search Engine placement. Surprisingly,…
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Artificial Intelligence
Adobe is Infusing AI Into Every Aspect of Marketing Creativity, Production, and Personalization #AdobeSummit
We are in the golden age of design, and enterprises all across the globe are investing in people and technology to elevate the look and feel of their communications. AI is accelerating and expanding the creative aperture for everyone, opening the content floodgates, tapping into imagination, and massively increasing the number of creative assets being designed, edited, and delivered. Shantanu…
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Artificial Intelligence
AgenticFlow: The No-Code AI Platform Powering the Next Generation of Intelligent Automation
The acceleration of AI into business processes may be faster than any advancement I’ve witnessed in my career. Artificial intelligence is no longer a luxury; it has become a competitive necessity virtually overnight. AgenticFlow is positioning itself at the forefront of intelligent automation with a simple, compelling promise: let your AI agents handle the work while you focus on growth.…
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Marketing Infographics
Why Your Business Needs an App
Colleague Ryan Cox shared this mobile consumer infographic, Optimize Your Business for the Connected Consumer. There are some supporting stats that I’d love more info on… like that 80% of a mobile user’s time is spent on an app. Does that include their email? I’m thinking yes. Either way, it’s a pretty impressive infographic that paints a clear picture. There…
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Content Marketing
Time to Rap About Your Business (Don’t Miss Mine)
It started with a Tweet… Douglas Karr Rap Tribute https://t.co/oPodYLEZnQ @martech_zone #rappitt http://t.co/gVR64opiLM — Rapp Itt (@rappittmusic) March 10, 2015 To say I was blown away is an understatement. I couldn’t stop laughing at how well this rap was written and I was researched by someone I had never met. That someone was Dan Stokes. Dan started Rappitt.com and being…
