This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Pubrio: Unlock Sales Growth With Smarter B2B Lead Intelligence and Automation
B2B Sales teams today face a constant uphill climb. There are too many tools, incomplete data, and missed opportunities. Reps spend hours chasing contacts only to face dead ends, while marketers struggle to surface the signals that show who is truly ready to buy. The result is lost productivity and stalled revenue...
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A Unique Business Card… er Chip
This afternoon, I had a great meeting with our business consultant Harry Howe and our business insurance agent , Joe Glaser. It was a great meeting because Joe and Harry are masters at dialing down all the nuances of risk and insurance into a concise meeting where they basically tell me what...
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Planning Content That Converts: The Content Matrix and RACE Framework
Dr. Dave Chaffey deserves a great deal of credit for bringing structure and clarity to content marketing at a time when most teams were creating content without a clear plan. Through his work at Smart Insights, he did something rare: he aligned the customer journey with human motivation and then mapped those motivations to the...
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Blue Yeti: A Versatile, Affordable Microphone That’s Ideal for Conferences, Interviews, Streaming, and Podcasting
Online content creation has exploded in recent years, with conferences, streaming, and podcasting becoming increasingly popular mediums for communication and engagement. A critical element in ensuring high-quality audio output is a reliable microphone, and the Blue Yeti microphone has emerged as a top choice for professionals and enthusiasts alike. In this article...
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Dancing for Queso
Had I known that Moe's Southwest Grill had a dance video contest for $10,000 - I may have dedicated a desktop jam video just for them! I like this campaign for a few reasons. The agency Brandmovers didn't have to artificially create the demand... they created the...
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Folk: Transform Your Sales Pipeline in Under 5 Minutes With This CRM
Managing client relationships while maintaining a personal touch can feel like an impossible balancing act. Sales teams often struggle to track interactions, follow up consistently, and scale their outreach without losing authenticity. Folk Folk is a streamlined CRM platform that helps teams build genuine...
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The Complete Guide to Optimizing Your Lead’s Website Journey with Google Analytics
For many businesses, websites are built with content, menus, and forms, but without a clear understanding of how customers are meant to navigate them. The result is that visitors drift away, get distracted, and leave without taking any meaningful action. In contrast, the most effective websites are structured around the customer journey ...
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Unlocking the Full Potential of Your Product With Customer Innovation
Many years ago, I was a product manager over the API of an enterprise marketing platform. I sought feedback from customer service, developers, sales, marketing... and most importantly... our customers . While many people utilized our UI for the tasks that we focused on, I was almost always stunned...
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Priming the Omnichannel for Black Friday and Cyber Monday
There’s no question about it, retail is undergoing a dynamic transformation. The constant flux among all the channels is forcing retailers to sharpen their sales and marketing strategies, especially as they approach Black Friday and Cyber Monday. Digital sales, which include online and mobile, are clearly the bright spots in retail...
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10 Ways to Ensure Content Marketing Success
Ready to give your content marketing efforts a boost? It takes some time and forethought to make your content work for you, but with a little planning, it’s more than possible. Here’s a checklist for you to follow to take your already awesome content to the next level...