This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Infographics
Here are 33 LinkedIn Tips for you to Tweet!
There aren’t too many days that I’m not reading an update from LinkedIn, connecting with someone on LinkedIn, participating in a group on LinkedIn, or promoting our content and business on LinkedIn. LinkedIn is a lifeline for my business – and I’m happy with the upgrade I made to a premium account earlier this year. Here are some fantastic tips…
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Artificial Intelligence
AgenticFlow: The No-Code AI Platform Powering the Next Generation of Intelligent Automation
The acceleration of AI into business processes may be faster than any advancement I’ve witnessed in my career. Artificial intelligence is no longer a luxury; it has become a competitive necessity virtually overnight. AgenticFlow is positioning itself at the forefront of intelligent automation with a simple, compelling promise: let your AI agents handle the work while you focus on growth.…
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Analytics & Testing
The Engagement Illusion: Why Comments Don’t (And May Never) Equal Conversions
I did some analysis of my blog this weekend to look for a correlation between my search engine results, my most popular blog posts, the posts with the most comments, and the posts that actually resulted in revenue due to consulting or speaking engagements. There was no correlation. Reviewing my most popular posts, you’ll find a popular plugin, a couple…
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Marketing Tools
Why Reliable Online Backup Hosting Is Essential to Protect Your Marketing Assets
Marketing assets are the lifeblood of any modern business, representing significant investments of time, creativity, and resources. These digital assets form the foundation of a company’s market presence and customer relationships, from meticulously crafted brand guidelines and custom illustrations to high-production video content and market research data. Add to this the essential email templates, social media content, campaign analytics, and…
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Email Marketing & Automation
How to Design an Email to Recover a Customer
Most marketers work on get, grow, keep strategies. Get customers, grow customers and keep customers. After attending a Webtrends conference, I also learned that recovering ex-clients is a great strategy. Since attending the conference, I’ve been keeping my eye out for a re-engagement or recovery campaign. Recently, I killed my Boingo wireless account. The service worked perfectly and had an…
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Content Marketing
Blueprint for the Testable Landing Page
One of the most popular infographics that we’ve seen was released by our technology sponsors,Formstack , called Landing Page Best Practices.Formstack is an incredibly easy-to-use online form builder with the ability to actually build out landing pages in the same solution. The Blueprint for a Perfectly Testable Landing Page: Landing pages are composed of a group of definable elements. The…
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Content Marketing
How Your Hosting Can Affect Your SEO
Yes, your hosting can have an impact on your SEO. Surprised? So are most people when they learn that their hosting plan can impact their potential for reaching high SERPs. But why? And how? Turns out, your hosting plan affects three major areas which all affect your rankings: Security, Location, and Speed. We’ll give you a thorough breakdown not just…
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Content Marketing
10 Things Your Agency Missed That Continue to Hurt Your Business
Yesterday, I had the pleasure of doing a workshop with the regional National Speakers Association, led by Karl Ahlrichs. For public speakers, it’s critical to have an excellent web presence, and most attendees were surprised to find huge gaps in their strategy. Most of this is because the industry has changed considerably… and most agencies haven’t kept up. If you…
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Content Marketing
Owning Your Domain!
Companies often write content on other domains due to the popularity and reach of these external publications or social media platforms. This strategy can significantly enhance a brand’s visibility, tapping into the established audience of these platforms. And, of course, it can also considerably improve the other domain’s visibility and drive rank and authority to their brand. An example I…
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Advertising Technology
Brax: Create, Optimize, And Scale Your Native Advertising From A Single Dashboard
Much of the complexity of working with Native Advertising networks is the difficulty of working across ad networks and their tools to measure, compare, create, optimize, and scale your native advertising. Brax: Manage Native Ads All In One Place Brax is a native advertising platform for bulk management, unified reporting, and rule-based goal optimization across sources. Brax streamlines content syndication…
