This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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A List Apart Web Design Survey
If you have a few minutes, be sure to jump over to A List Apart and take their Web Design Survey. It’s not really a survey about Web Design in as much as about professionals in the Web Design industry. Go on… take it! I dare you! Hat tip goes to Ian!
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Marketing Infographics
Is Paid Search Overtaking Organic Search?
Econsultancy recently did an article on how paid search results are dominating some search engine results pages. While this increases the overall value and revenue associated with the search engine results page, I’m not that optimistic that it increases the value for the search user. Here’s a screenshot of the “credit cards” search engine results page: Here’s a great infographic…
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Email Marketing & Automation
Small Business Marketing Cycle Toolbox
Our technology sponsor,Formstack (for online form building), built than incredible infographic providing guidance on the strategies and tools that a small business can leverage. Each of the tools are cost effective and easy to use. Developing a marketing strategy can be tough. Luckily, the Toolbox of the Small Business Marketing Cycle helps you streamline the process, all while providing popular…
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Social Media & Influencer Marketing
A Comparative Analysis of Google and Facebook’s Privacy Approaches
Google and Facebook stand as titans, each wielding significant influence over the digital landscape. This may sound a bit negative, but I believe both companies have forgotten their core principles to be a valued asset to their consumers and they’re both just in a head-to-head battle for advertising dollars. Google has rich data across virtually every person and site on…
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E-commerce and Retail
Shippo: Power Your Shipping With Speed, Savings, and Simplicity
Shipping shouldn’t slow your business down. Yet many companies, from solo founders to full-scale fulfillment centers, struggle with inefficient workflows, high shipping costs, and limited carrier options. These challenges often stand in the way of growth, draining time and resources that could be better spent elsewhere. Shippo That’s where Shippo comes in. Shippo is a powerful multi-carrier shipping platform that…
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Artificial Intelligence
Relationship Design in the Age of AI: Ogilvy One’s Pragmatic Approach for Navigating AI without fear
Ogilvy One, the Customer Experience, Marketing, Data and AI agency within Ogilvy marks a renewed focus on data-driven marketing strategies. The company has reintroduced its methodology under the framework of relationship design, a concept based on understanding the intricate dynamics between brands and consumers. At Adobe Summit, I sat down with Ravi Pal, Global Chief Technology Officer at Ogilvy One,…
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Marketing Books
Super Crunchers by Ian Ayres
Regular readers of my blog know that I’ve always been an advocate of measurement. A career in database marketing opened my eyes to the power of data and its ability to accurately assist marketing efforts. Attending the Webtrends Engage Conference was quite an inspiration and has really put me on a crusade to ensure companies measure and analyze their online…
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Analytics & Testing
Google’s Keyword Apocalypse
On the 18th, Google said it was going to start hiding the keywords utilized by people logged into google accounts (Gmail, YouTube, Google+, etc.). Interestingly, in the name of privacy, Google is only going to do this with its organic search results. In my opinion, that’s B.S. and this seems like quite an evil move in my book. As much…
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Content Marketing
3 Things Run-DMC Taught Me About Social Media
Call me a product of a liberal arts education, but I firmly believe one’s worldview should be informed by as many sources and experiences as possible. Reading the latest book by an expert in your field is great. Consuming as many blog posts and news articles as you can about your industry is helpful. Attending conferences and sitting in on presentations to…
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Content Marketing
Big Brands have a Problem, Pear Has a Solution
Whether it’s beer, food or service, more and more people are finding the quality products and services they need locally. With food alone, it’s estimated that big brands have lost over $18 billion in sales to local farms and restaurants. Aside from quality issues, consumers also want to feel like the dollars they are spending are making a bigger difference…
