This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
How the Connected Enterprise Will Create a $47B Identity Security Market
In the last year, the average data breach cost companies a total of $3.5M, which is 15% more than the previous year. As a result, CIOs are searching for ways to keep their corporate data protected while minimizing productivity loss for employees. Ping Identity presents the facts about the identity security market and offers solutions for how companies can enable…
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Sales and Marketing Training
The ABCs of an Online Presence in 2024
Many years ago, I went through a creative exercise where I took each letter of the alphabet and applied a term to it that helped marketers evaluate the balance of their online presence. That presentation was quite outdated, so I thought it was a good time to publish a new list with updated strategies. Having a well-rounded and effective online…
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Email Marketing & Automation
Re: Trust
It happened again. While I was reviewing the (unstoppable) list of emails that were hitting my inbox, I noticed the reply email. The subject line, of course, started with RE: so it caught my eye and I immediately opened it. But it wasn’t a reply. It was a marketer who thought they’d increase their open rate by lying to all…
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Content Marketing
VerbalizeIt: App, Text, Audio and Video Translation
VerbalizeIt’s translation platform routes your uploaded content to a curated community for translation, review and return within 24-48 hours. Only the top 10% of eligible applicants are invited to join the translation community and a feedback loop from VerbalizeIt community leadership, customers and continuous testing is used to ensure they reward the highest quality translators, train high potential translators, and…
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Content Marketing
Strikingly: Build A Personal Website, Small Business Site, or Online Store in Minutes
There are many people in the digital marketing industry that promote content management or e-commerce platforms simply because they have experience in deploying them. I’m definitely not knocking those agencies, designers, or consultants for executing what they do well and with the tools, they have experience with. However, I do wish more folks with expertise in developing a digital presence…
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Content Marketing
The Six Insider’s Secrets of Contagious Content
Our very own Jenn Lisak was showcased for her advice when developing content. What does it take, exactly, for content to become contagious? Marketing professor Jonah Berger wrote about it in his book, Contagious: Why Things Catch On. According to Professor Berger, the first step is emotion. If your content fails to connect with the audience emotionally, there’s no chance…
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Sales Enablement, Automation, and Performance
Recruit’em: Find Business Connections on Google
If you’re looking for a business connection across social networks, Google is a great tool. I often do a search of Twitter + name, or LinkedIn + name to find a profile. LinkedIn, of course, has a great internal search engine (especially the paid version) and there are also sites like Data.com to find connections. More often than not, I…
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Content Marketing
Migrate from CMS to CMS
WordPress, Joomla, K2, Drupal, TYPO3, Blogger, Tumblr… have you ever needed to migrate from one site to the other? We have and it’s often torturous and requires a ton of manual effort. Not only that, but even once you have the content transferred, it often doesn’t deal with users, category and tag taxonomies, URL slugs, comments or images. In short,…
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E-commerce and Retail
Understanding Gender in Consumer Buying Behavior: Insights Over Stereotypes
Marketers have long leaned on gender as a quick proxy for customer behavior, but that shortcut is no longer sufficient in today’s evolving digital landscape. As consumers challenge traditional norms and embrace diverse, personal buying journeys, the most effective strategies are those rooted in insight—not assumption. Table of ContentsGender: A Useful but Incomplete SegmentShopping Style Differences: Men vs. WomenIndustry-Specific Gender…
