This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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A Growing Number of Your Brand’s Followers Are Dead… Seriously
Massive user numbers are often used to showcase the reach of platforms like Facebook, Instagram, TikTok, and X (formerly Twitter). However, behind these numbers lies a growing and often overlooked issue: the significant portion of accounts that belong to deceased individuals. Understanding this reality is crucial for brands, as it impacts platforms' actual value...
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Beyond Affiliates: Why Building Channel Sales Is Key To Selling Software
As a business owner, I can't tell you how often I get approached with the opportunity to make an extra buck or two on affiliate revenue. If I will just use my clout to hock their wares, they'll pay me money. And, after all, as long as someone pays me money I'm motivated to...
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It is All About Reusable Code? er… Content
I am not a techy! Not really, but I spend a lot time around tech wizards, like my host, Douglas Karr. One of the most important lessons I learned from one of the programmers I worked with, was the value of reusable code. While every client likes to think they are unique, he explained once...
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Stop Saying Attention Spans are Decreasing, They’re NOT!
We love snackable content just as much as the next person, but I believe there's a huge misconception in our industry. The notion that attention spans are decreasing needs some context put around it. First, I absolutely disagree that people are spending less energy educating themselves around their next purchasing decision. Consumers and...
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Prepping Your Photos For The Web: Tips and Techniques
If you write for a blog, manage a website, or post to social networking applications such as Facebook or Twitter, photography probably plays an integral part of your content stream. What you may not know is that no amount of stellar typography or visual design can make up for lukewarm photography. On the other hand...
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We Should Stop Saying Influential When We Mean Popular
I saw it again today... another Influencer List. I couldn't get through the entire list, though, because I was too busy raking my nails down my face and pulling my hair out. It wasn't an influencer list at all, it was just another popularity list. To be certain that we all understand...
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Remote: Simplify Payroll for Global Marketing, Technology, and Development Teams
In our global economy, marketing, development, and tech teams aren’t bound by borders—and neither is talent. But as you scale your business with specialists from Europe to Asia to Latin America, managing payroll across time zones, currencies, and legal systems becomes overwhelming. Juggling contractors, full-time employees, local tax codes, and payment processors is enough...
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Why I Work for Free and Wil Wheaton May Be Incorrect
This post isn't a debate, and I'm not trying to start an argument with Wil Wheaton and his post, you can’t pay your rent with the unique platform and reach our site provides . Wil Wheaton is an established brand with a significant following. He's worked hard to develop his audience and community ...
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Why Reliable Online Backup Hosting Is Essential to Protect Your Marketing Assets
Marketing assets are the lifeblood of any modern business, representing significant investments of time, creativity, and resources. These digital assets form the foundation of a company's market presence and customer relationships, from meticulously crafted brand guidelines and custom illustrations to high-production video content and market research data. Add to this the essential email templates...
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5 Deliverables Your Next Agency Must Provide for Google Ad Management
Choosing the right agency to manage your Google Ads can make or break your digital marketing investment. While flashy dashboards and lofty promises are easy to come by, a performance-driven Google Ads agency like Copify distinguishes itself by a set of tangible, strategic deliverables that translate into real results. ...