This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Artificial Intelligence
From Surge to Satisfaction: AI Chatbots Tackle Peak CX Challenges This BFCM Season
As Black Friday and Cyber Monday (BFCM) quickly approach, retailers face soaring consumer expectations during two of the year’s busiest shopping days. With this year’s forecast, there’s an ever-growing need for real-time, personalized customer support. A record $240.8 billion in U.S. online holiday sales is forecasted this year with mobile expected to account for over half of online shopping. Adobe…
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Content Marketing
What is an Email Marketing Consultant and Do I Need One?
Email marketing consultants generally take three forms; all of which have skills and experience that are specific to developing effective email marketing strategies. However, their core competencies and offerings vary greatly. So do you need an email consultant? If so, what type? Ask yourself the following questions.
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Social Media & Influencer Marketing
You Are The Product of Facebook
Joel Helbling stopped by the office on Friday for a great lunch where we chatted on a number of topics. Joel quoted someone who said that, as a social media company, you have to decide what your product is… the people or the platform. Many people (myself included) look at the valuations of a platform like Facebook and think it’s…
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Content Marketing
Infographics: 10 Things You Didn’t Know about Online Contests
High response rates and building a great database of prospects are two key reasons to employ online contests via the web, mobile and Facebook. More than 70% of big companies will use contests in their strategies by 2014. One in 3 of those contest participants will agree to receive information from your brand via email. And brands that have got…
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Content Marketing
Understanding WordPress Custom Post Types (CPTs): Creating a Glossary with Custom Taxonomies and Theme Templates
WordPress is more than a blogging platform—it’s a flexible content management system that can be extended far beyond posts and pages. One of the most powerful features enabling this flexibility is Custom Post Types (CPTs). These allow developers and content managers to structure content for specific use cases like portfolios, events, product directories, podcasts, or glossaries—each with their own admin…
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E-commerce and Retail
Amazon Tech Can Help Your Wellness Brand Grow
In a saturated, competitive marketplace like Amazon, it is imperative that wellness brands stand out in order to succeed. Whether they are a start-up, in their growth stage, or reaching maturity, all brands are looking for ways to grow their customer base on Amazon no matter what stage they are at in their business journey. It is a highly competitive…
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Content Marketing
The Power of Momentum in Organic Marketing
Businesses constantly seek ways to increase their online presence, generate leads, and drive conversions. While paid advertising offers instant gratification, it is a pay-to-play strategy that only yields results as long as you continue to invest. On the other hand, organic strategies such as content marketing and social media marketing require time and effort to build momentum. Still, once a…
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Sales and Marketing Training
Avoiding the Featuritis Trap: How to Prioritize Features and Reduce Creep for Happy Users
In their insightful blog post Features vs. Benefits from the Creating Passionate Users blog, software designer and author Kathy Sierra astutely breaks down the perils of “featuritis” – the tendency of products to accumulate more and more features to the detriment of user experience. Sierra’s post, which she graciously allowed me to draw from for this article, lays out some…
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Mobile Marketing, Messaging, and Apps
Indy is StartUp Friendly
Douglas Karr, was one of four judges who helped us select the winning team from Startup Indy. In this interview he talks about why he was involved, and why it makes sense for tech firms to launch a startup here in Indianapolis. Douglas Karr on Judging at StartUp Weekend
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Content Marketing
Your Agency Sucks
Yesterday, I spoke in Detroit at the headquarters of an international corporation that has dozens of subsidiaries. My presentation was an hour long and focused on how to look at analytics differently… seeking the information that they weren’t even aware existed nor how it impacted their online business. The presentation had some rave reviews and two hours afterwards, I still…
