This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Slick Kick: A Global Multi Channel Marketing Platform
While their site announces their platform as a Marketing Automation system, I'm not sure I'd agree given a review of Slick Kick's features. Marketing automation typically includes campaign flows and lead scoring to assist with an inbound marketing program... which Slick Kick doesn't appear to support. But I will attest to their...
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The Most Popular Gift This Year for Millennials? Hint: It’s Not the XBox One
Blackhawk Network is a are experts in prepaid payment solutions - both physical and mobile . A new survey they released uncovers new insights about millennials' preferences for giving and receiving gift cards this holiday season. New data shows that gift cards will be high on the list for purchasing by and for...
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How to Score the Winning Goal in the E-Commerce Game
While in the World Cup there can only one winner, many companies can experience success in the game of e-Commerce. There are proven tactics that have helped retailers score. Baynote shows you how to field the best players and a create a dynamic game plan so that your e-Commerce business can bring home...
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Three Apps You Need to Run Your E-commerce Business Efficiently
There are so many e-commerce retailers out there - and you’re one of them. You are in it for the long haul. As such, you need to be able to compete with the best of the hundreds of thousands of online stores currently on the Internet today. But how do you do that? ...
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Why Product-Led SEO Is So Valuable for Business Growth
Creative use of search engine optimization ( SEO ) is necessary for business success. That’s not debatable in 2023. What is up for discussion is the methodology brands use to maximize the results of their SEO efforts fully. For the better part of two decades, marketers have preferred to let keywords guide content, drive...
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Zoho Apptics: Unified Product Analytics for Developers Who Build With Purpose
Building a great app is more than just shipping code—it’s about creating meaningful user experiences. That requires actionable insights, seamless feedback loops, and total visibility into app behavior across platforms. Enter Zoho Apptics , a robust product analytics platform engineered for developers, product managers, and growth teams who want to go beyond vanity...
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How To Increase Traffic To A News App: 5 Data-Backed Push Notification Strategies
For news apps, push notifications are a key tool for keeping audiences informed and engaged. But what’s the right strategy? Many assume that sending more push notifications leads to higher engagement, while others believe that frequent daily messages impact unsubscribe rates. To find the answer, Pushwoosh conducted a...
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Could a Snap Be The Next Step In Your Buyer’s Journey?
In many ways, this all depends on who your customer is and what their journey is. Everyone knows about Snapchat at this point, right? Anyone still in the dark on this one? If so, here’s all you need to know… It’s one of the most popular social networks among 16 – 25 year olds, it’s worth...
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Seriously… Stop Writing for Search Engines
I've rewritten this article several times over the past 20 years, and I’ve never stopped advising clients with the same advice. Stop writing for search engines! My reputation as an SEO consultant precedes me, although to be honest, I’ve never been fond of that label. The...
