This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Sales and Marketing Training
The Leadership Dilemma: Cutting vs. Prolonging
A critical mistake in the past that I’ve made with my business was making difficult decisions early. One example was at a point of accelerated growth in my agency when I hired talent for a few large contracts that I acquired. Soon after, I had a few key clients announce their departure. Always the optimist (as most entrepreneurs are), I…
- Content Marketing
Adobe Express: Empowering Organizations with Scalable, AI-Generated, On-Brand Content Creation
I had the opportunity to walk through a demo of Adobe Express with the product’s Head of B2B Product Marketing, Pierre Tapia, at Adobe Summit, and I was amazed at the platform’s robust capabilities. Adobe Express is the perfect product for growing companies, as its features cater to businesses of all sizes—from small businesses to enterprises with design agencies. Additionally,…
- Content Marketing
Recommendations for Business Cards?
My son and I are watching American Psycho. It’s a disturbing movie, but the business card scene is my favorite (Huey Lewis is a close second). I’ve had blog-based business cards for a while, but now that I’ve changed my domain name, I’d like to get something very unique. Any ideas? Nothing in bone, please.
- Customer Data Platforms
Evocalize: Collaborative Marketing Technology for Local and National-to-Local Marketers
When it comes to digital marketing, local marketers have historically struggled to keep up. Even those who do experiment with social media, search, and digital advertising often fail to attain the same success that national marketers achieve. That’s because local marketers typically lack crucial ingredients — such as marketing expertise, data, time, or resources — for maximizing a positive return on…
- Content Marketing
Corporate Blogging: The Rap Song
We love SeanieMic, a parody rapper that’s done a ton of fantastic cuts. His songs have made it viral all over the web, so we asked him to spit some rhymze about our book, Corporate Blogging for Dummies. Seanie nailed it! With nothing but an autographed copy of the book in his hand, we raised a beer and a few…
- Content Marketing
ShoutEm: Mobile Apps and Whitelabeled Mobile Apps
ShoutEm offers a mobile application platform that has a variety of options for business, agencies and enterprise. ShoutEm apps offer content management, smartphone and tablet app builders, user engagement tools, monetization options and seemless publishing processes. Agencies can build high-quality mobile apps at a fraction of the cost of custom development with ShoutEm’s white label solution. Adobe and eMarketer findings…
- Content Marketing
How Digital Asset Management Impacts Content Management
In previous posts, we’ve discussed What Digital Asset Management Is, Why Digital Asset Management is Critical to Marketing Overall, as well as How to Justify the Expense of Digital Asset Management. In this infographic from Widen, they detail the specifics of how digital asset management will help you to deploy a more efficient content management strategy. Specifically, housing and monitoring…
- Mobile Marketing, Messaging, and Apps
Popularity of Programming Languages
Rackspace recently published an infographic on the evolution of programming languages. You can click through to Rackspace to see the entire infographic – the more applicable section, in my opinion, is the overall popularity at present. When I’m speaking with large companies, there seems to some question by the IT and development teams as to the plausibility of open source…
- Analytics & Testing
Designed to Indicate Something Out of the Ordinary
My kids are always making fun of me for my love of animated movies – I simply can’t get enough of them. As I was watching Madagascar 2, I loved this scene where the red light begins flashing on and off… watch how it’s handled by the penguins at the wheel: It’s too bad that Analytics don’t always have flashing…
- Content Marketing
Reachli: The Visual Advertising Network
We’ve shared other content recommendation systems like Outbrain. What if your content isn’t textual in nature, though, and it’s more visual – like coupons, informational graphics, sales graphics, calls-to-action or photographs? Reachli is a visual advertising network. Reachli has over 70,000 advertisers that get over 3.5 million views on a monthly basis! Reachli has a proprietary pair-and-match technology uses keyword,…
