This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
Adobe Express: Empowering Organizations with Scalable, AI-Generated, On-Brand Content Creation
I had the opportunity to walk through a demo of Adobe Express with the product’s Head of B2B Product Marketing, Pierre Tapia, at Adobe Summit, and I was amazed at the platform’s robust capabilities. Adobe Express is the perfect product for growing companies, as its features cater to businesses of all sizes—from small businesses to enterprises with design agencies. Additionally,…
- Sales Enablement, Automation, and Performance
Why Don’t You Know Who I Am?
It’s important to prequalify our marketing prospects to ensure we are getting the right customer. If we sign the wrong customers, we immediately know because our productivity lags, meeting volumes increase, and more and more frustration enters the relationship. We don’t want that. We want clients that understand our process, value our relationship and see the results we are getting…
- Customer Data Platforms
Evocalize: Collaborative Marketing Technology for Local and National-to-Local Marketers
When it comes to digital marketing, local marketers have historically struggled to keep up. Even those who do experiment with social media, search, and digital advertising often fail to attain the same success that national marketers achieve. That’s because local marketers typically lack crucial ingredients — such as marketing expertise, data, time, or resources — for maximizing a positive return on…
- E-commerce and Retail
Nudgify: Increase Your Shopify Conversions With This Integrated Social Proof Platform
My company, DK New Media, is assisting a fashion company launch its direct-to-consumer strategy domestically. Because they’re a traditional company that only supplied retailers, they needed a partner that would help be their technology arm and help them with every aspect of their brand development, ecommerce, payment processing, marketing, conversions, and fulfillment processes. Because they have limited SKUs and don’t…
- Content Marketing
Why Creative Collaboration Tools Are A Necessity For Your Team To Prosper
Hightail has released the results of its first State of Creative Collaboration Survey. The survey focused on how marketing and creative teams collaborate to deliver the mountains of original content needed to drive campaigns, deliver business results and increase sales and revenue. Lack of Resources and Increased Demand are Hurting Creatives With a growing output of content throughout every industry, the…
- Content Marketing
Reachli: The Visual Advertising Network
We’ve shared other content recommendation systems like Outbrain. What if your content isn’t textual in nature, though, and it’s more visual – like coupons, informational graphics, sales graphics, calls-to-action or photographs? Reachli is a visual advertising network. Reachli has over 70,000 advertisers that get over 3.5 million views on a monthly basis! Reachli has a proprietary pair-and-match technology uses keyword,…
Newspapers Continue to Needlessly Kill Themselves
Through Ruth’s blog, I just got done reading a New York Times piece on the Tribune planning to cut 500 pages from 12 of their largest newspapers each week. Newspapers = Toilet Paper I can’t even tell you how insanely upset this makes me… and, as consumers, you should be extremely upset as well. It appears that the Newspaper Industry,…
- Content Marketing
The Myth of the “Best Medium” and the Reality of the Buyer’s Journey
Sales and marketing professionals often seek the holy grail of lead conversion—the single, infallible medium that guarantees success. However, pursuing the best medium to close leads is fundamentally flawed. Modern buying behavior is far more complex and nuanced, requiring a sophisticated, multi-faceted approach that addresses every stage of the buyer’s journey. Table of ContentsUnderstanding the Buyer’s JourneyAwareness Stage: Considering and…
- Event Marketing
Leaderpromos: Great Promotional Products, Great Service!
As my trip to the Webtrends conference was looming, I was looking for promotional merchandise to distribute at the event. As a sponsor of the event, one of the options was to distribute notepads out to the attendees. As a small business, of course, this was an investment that I was very concerned about. How could I balance a tight…
- Social Media & Influencer Marketing
The Importance of Intent and Placement With Reach
Reach is often a metric that attracts marketers because they strive to reach as many people as possible, hoping to maximize their brand’s exposure and potential customer base. However, focusing solely on reach can be misleading, as it fails to consider two crucial factors: placement and intent. Let’s explore the significance of these factors and how they impact the effectiveness…
