This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Who Will Build Your Next Website?
I had a great conversation with a transitioning veteran today who was eager to dive into development. He was disappointed because he was applying for junior front-end developer jobs throughout the region but walked away feeling unqualified and defeated. I encouraged him that the issue wasn't his qualifications, the issue was confusion...
-
Non-Profits: Cloud-Based Fundraising 3.0 with Bloomerang
Nonprofit donor management technology has long been mired in drab UI, poor UX and high costs. Bloomerang is flipping the script. Co-founded in 2012 by 30-year nonprofit sector and technology veteran Jay Love , the cloud-based fundraising software helps nonprofits manage their pool of donors. Where Bloomerang differentiates itself...
-
Corporate Blogging for Dummies: Triple your Blog’s Traffic with Relevant Visitors
Bob Burchfield has been a long time friend and one of the nicest guys in Indianapolis. He attends all regional events and has the region's most comprehensive Indianapolis events calendar. Bob dropped this note to me today: Doug, I want to share with you about...
-
WebSite X5: Build, Deploy and Update Sites from the Desktop
I'm a huge fan of content management systems online, but there are times when we just need to get a site up and running. Configuring the CMS, optimizing it, managing users, and then working around a clunky editor or limited template that needs customizations can slow progress to a crawl when you've got an urgent...
-
Cost Considerations for Migrating to Vue.js
Vue.js is one of the most popular JavaScript frameworks for building interactive user interfaces and single-page applications. Created in 2014 by Evan You, a former Google engineer who worked on Angular , Vue was designed to combine the best aspects of Angular and React while remaining lightweight and approachable...
-
10 Takeaways From Gary Vaynerchuk’s Speech On Customer Retention and the ROI of Social Media
I'm not sure I've heard a speech that more closely matched the way we work with our customers. Like many of the other folks I respect in the online marketing industry, Gary Vaynerchuk isn't just blowing smoke with theory... he's aggressively applied, tested, and fine-tuned his approaches to online marketing - and...
-
A Look at the Digital Future of Global Retail
Our friends at ExactTarget have released this infographic, A Look at The Future of Global Retail . The future of digital marketing is bright. The global retail brand's consumer has evolved with the advent of new technology and channels, and these channels demand a new type of marketer. With more marketing metrics and tactics...
-
The Psychology Behind Irresistible Content: Harness These Two Triggers for Maximum Impact
Did you notice what just happened? You're here because the title of this piece was crafted in a specific way. This isn't just about blog posts or articles; it's a key strategy employed across various content types, from social media posts to video titles, podcast episodes, and even email subject lines. Popular platforms like...
-
Sellfy: Build Your E-commerce Business Selling Products or Subscriptions In Minutes
Sellfy is an easy-to-use eCommerce solution for creators looking to sell digital and physical products as well as subscriptions and print-on-demand - all from one storefront. Whether it's eBooks, music, videos, courses, merchandise, home decor, graphics, or any other type of business. Start easily - Create a store...
-
AI That Works: Why Revenue Context Transforms MarTech Adoption
On paper, your marketing technology stack is impressive - CRM , MAP , CDP , and a touch of AI . But in practice, AI prompts go unnoticed and forecasts swing wildly without warning. MarTech practitioners are still exporting data to spreadsheets to see the funnel clearly. It’s...