Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Alamy: A Photo and Video Stock Marketplace That Values Creators and Fuels Brands

    Alamy: A Photo and Video Stock Marketplace That Values Creators and Fuels Brands

    Creativity isn’t neat. It’s messy and uncertain and often means tearing down your work just to rebuild it stronger. It takes hours of thought, relentless exploration, and an unwavering belief that your vision will work. True creatives don’t follow the trends—they set them. But in a world where stock imagery often feels generic and formulaic, where platforms prioritize profits over…

  • Resellers vs. Curators: The End of the Resale Era in Programmatic

    Resellers vs. Curators: The End of the Resale Era in Programmatic

    Resellers helped scale programmatic by aggregating reach. As the market focus shifts to results, inefficiency and opacity in the supply chain are no longer acceptable. Advertisers want line-of-sight into spend. Publishers want tighter control over access to their inventory. The tendency I can clearly see now is that resale doesn’t guarantee transparency anymore. In this realm, curation changes the rules…

  • adphorus

    Adphorus: Facebook Ad and Social CRM Platform

    Adphorus is a Facebook Ad Optimization platform that works on top of Facebook Marketing API and Social CRM, allowing you amplify your return on investment based on existing customer data. Adphorus Features: Actionable Dashboards – Use dashboards to track your campaigns and your KPIs. Performance Marketing – conversion tracking, optimization based on CPA, and test multiple target group, creative, placement…

  • audience community

    Who’s Your True Audience?

    As you’re writing your content or joining in conversations via social media, are you aware of who might be reading, observing and taking notice? Many of the corporate blogs and personas I see in social media are transparent, but perhaps a little too forward. It’s important to keep in mind that the primary audience isn’t your entire audience online. Your…

  • Mobile Marketing Statistics

    Mobile Sites, Apps, SMS & QR Codes – Luxury or Required?

    By 2015, the mobile Internet will overtake desktop usage and in the last year its use has doubled. More and more decision makers are utilizing the mobile web in order to access the information they need to make buying choices. Up to 50% of online opportunities may be missed by not having and deploying a mobile strategy for a company…

  • pay per click marketing

    Understanding How Pay Per Click Assists Your Organic Search

    It’s drilled into you every day by marketing gurus… you don’t need to pay for clicks. Be original, write great content, share on social media – and magically the sales will come banging down your door. Or will they? I continue to preach to our audience that it’s never one medium over another, it’s how they can feed or follow…

  • social media marketing infographic

    People over Posts, Humans over Handles

    HubSpot has introduced Social Inbox, a new application that integrates social media monitoring and publishing with HubSpot’s contact database, enabling marketers to create segmented views of the social activity of their leads, customers, and biggest evangelists. The new integration reduces the noise associated with social media listening, alerts companies to key individuals in need of responses, and provides context for…

  • devil angel

    Supporting Sponsorships without Selling Your Soul

    Without sponsorships, we wouldn’t have much of a blog. That means that you’re benefiting from our sponsors, too! With sponsorship funding, we’re able to continue to improve the design of the site, roll out mobile and tablet versions, have a robust podcast and continue working on new features – like revamping the email program and getting a new mobile application…

  • How Virtual Assistants Are Transforming Customer Personalization - and Innovation 

    How Virtual Assistants Are Transforming Customer Personalization—and Innovation 

    Personalization is profitable (when it works). Connecting with customers on a deeper level is an undisputed game-changer in sales and brand development. Understanding the audience—their needs, preferences, and behaviors—leads to better problem-solving and conversions. Businesses that leverage personalization can achieve a 10-15% boost in sales. McKinsey And when they were first rolled out at scale, chatbots were supposed to deliver…

  • SaneBox: Master Your Inbox with AI-Powered Email Productivity

    SaneBox: Master Your Inbox with AI-Powered Email Productivity

    Email overload is a universal challenge. Important messages often get buried under an avalanche of less critical ones, leaving professionals overwhelmed and productivity suffering. You’re not alone if your inbox feels like a chaotic, overflowing black hole. SaneBox SaneBox offers a transformative solution to reclaim your time and mental energy. By leveraging AI to organize your inbox, SaneBox ensures that…

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