This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Clean Email: Clean Up Your Inbox Once and For All
You’re not alone if your inbox is bursting with thousands of unread emails, marketing junk, or years of digital clutter. Managing email overload can be frustrating, overwhelming, and downright exhausting, especially when the tools at your disposal seem only to skim the surface. But what if your inbox could practically manage itself? Clean Email Clean Email is the intelligent assistant…
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Mobile Sites, Apps, SMS & QR Codes – Luxury or Required?
By 2015, the mobile Internet will overtake desktop usage and in the last year its use has doubled. More and more decision makers are utilizing the mobile web in order to access the information they need to make buying choices. Up to 50% of online opportunities may be missed by not having and deploying a mobile strategy for a company…
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How Virtual Assistants Are Transforming Customer Personalization—and Innovation
Personalization is profitable (when it works). Connecting with customers on a deeper level is an undisputed game-changer in sales and brand development. Understanding the audience—their needs, preferences, and behaviors—leads to better problem-solving and conversions. Businesses that leverage personalization can achieve a 10-15% boost in sales. McKinsey And when they were first rolled out at scale, chatbots were supposed to deliver…
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Top 10 Magento Extension Development Companies in 2025
Magento, now rebranded as Adobe Commerce for enterprise deployments, remains one of the most flexible and powerful e-commerce platforms available today. Its adaptability is primarily due to its modular architecture, where self-contained units of code, called extensions or modules, can be installed to expand or modify the store’s functionality. Custom extensions are tailored to solve the specific challenges your store…
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The Autoresponder Assembly Line
Your marketing cycle doesn’t necessarily follow your prospects’ buying cycle. Not only may your campaign be scheduled at the wrong time, it may not be optimized to provide the necessary messaging over time to turn a prospect into a customer. Marketing automation tools have become popular in the marketplace because they provide an opportunity to nurture a client at a…
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Using Social Media for Lead Generation
This infographic has some great stats but I don’t think it’s a deep evaluation of the total impact of social media. One example is the impact of social media on search engine results. If you have great content that’s shared a ton socially, the chances of more folks citing your content within their relevant content increases and; as a result,…
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Something Smells with WordPress Plugin Ratings & Reviews
Contributing to the open source movement can be amazing, but this week wasn’t one of those times. We’ve been contributing to the WordPress community for a decade now. We’ve built countless plugins. Some have been retired, and others have incredible exposure. Our Image Rotator Widget plugin, for example, has been downloaded over 120,000 times and is active on over 10,000…
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Top-5 B2B AdTech Marketing Trends to Watch in 2025
Projections don’t always come true, but monitoring trends can help you prepare for various future scenarios (except maybe for black swans). In this article, you’ll find the top five AdTech developments influencing B2B marketing this year and insights on staying ahead of the competition. B2B Ad Tech Trends:AI-Driven Ad PersonalizationPrivacy-First MarketingAccount-Based Marketing (ABM) in Ad TechAdvancements in Programmatic AdvertisingThe Evolution…
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The Impact of Web Hosting Speed on E-commerce Sales and Conversions
The bandwidth specified within the hosting company’s plan determines the speed at which customers’ web pages load. The slower they load, the higher the bounce rate. When curious visitors don’t stick around, they’re unlikely to convert into paying customers. Websites load in 1.3 seconds on average and a one-second load time delay results in an 11% drop in page views.…
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Not Everyone Who Interacts With You Is a Customer
Online interactions and unique visits to your website aren’t necessarily customers for your business, or even prospective customers. Companies often make the mistake of assuming that every visit to a website is someone who’s interested in their products, or that everyone who downloads a single whitepaper is ready to buy. Not so. Not so at all. A web visitor can…
