This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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5 Misperceptions of Marketing and the Reality
We're working on a proposal right now where the prospect stated they wanted to move quick . Most salespeople would salivate with the opportunity to get a quick signature, but I view it now as a warning sign. Moving quickly typically leads to an expectation of getting leads quickly. While that may be possible...
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Why Accessibility Training is Crucial for Businesses to Meet Legal and Ethical Standards
In today’s increasingly digital world, accessibility is no longer just a compliance issue but a fundamental part of how businesses engage with their customers and clients. Whether you're running a website, providing online services, or offering products, it’s important to ensure that all users, including those with disabilities, can access your content and services...
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ConvertKit: How Creators Grow, Engage, and Monetize Their Online Audience
Building a following is virtually limitless online, but it brings many challenges. Getting someone to follow you isn't difficult... but keeping them engaged, offering them opportunities to do business with you, and scaling your ability to monetize your strongest connections is the difficulty. If you have a thousand followers, how do you connect personally...
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The Monkey’s Fist: A Practical Sales Approach to Building Trust and Driving Conversions
Sales is as much about psychology as it is about persuasion. The best sales professionals don’t just sell; they guide, educate, and build relationships. One particularly effective technique in this space is the Monkey’s Fist strategy, which helps reduce friction in the buying process while building trust. In the...
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Incentivized Traffic: How It Helps Apps Grow
Crowded stores make it easy for good apps to disappear. Incentivized traffic is a practical way to break that pattern: give the app a nudge, get it seen, and let organic users take over once the ranking improves. What Incentivized Traffic Means We’re talking about real people who install an app, leave a rating, or...
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CRM: Data Cleanliness is Next to Data Godliness
I wrote a colleague today reinforcing how important Data Cleanliness is in your CRM efforts. Says I, "Data Cleanliness is next to Data Godliness." Says She, "Then I will be in Data Heaven!" We chuckled, but it's no small...
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What Will the Internet Look Like in the Next Century?
To think that my children are growing up in an age where the Internet was always here is quite amazing. The fact that we've moved from simple dial-up to having dozens of devices in our homes that are connected, recording, and helping us navigate daily is incredible. Thinking 100 years from now is well-beyond my...
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Common Theme Development Mistakes with WordPress
The demand for WordPress development continues to grow and almost all of our clients now have either a WordPress site or an embedded WordPress blog. It's a solid move - not loved by everyone but there are so many themes, plugins, and a vast amount of developers that it makes sense. The ability to...
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Google Facts – Organic and Paid Search
Whether you appreciate them or not, Google owns the playground that marketers must be working in. Whether it's paid advertising with Google or organic placement in the search engine, you might be underestimating the reach of Google. This infographic from Wordstream puts it all into perspective. From Wordstream's Google Facts Infographic : Our research...
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Evidence Points to a Correlation Between SERP Ranking and Web Host
In late August, Matt Cutts explained that Google looks at site speed as a factor in where a website shows up on the search results page. In his Webmaster Help video , he stated: “If your site is really, really slow, we’ve said that we do use page speed in our rankings. And...