This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Closing Data Gaps Across Different Domains In Financial Services
Targeted advertising and marketing in financial services generates a huge payoff. That payoff can be exponentially increased by six to seven times through personalized messages offered in real-time through contextualized data. These benefits are built on the foundations of real-time customer listening through data collection and identity resolution, making real-time...
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Marketing Has Become The Lynchpin of Cross-Functional Success in Corporations
It's difficult to pinpoint what point in my career prepared me for success. When I was in the Navy, while I was formally an Electrician, as an engineer I was also an advanced firefighter. I was also designated ESWS, an enlisted surface warfare specialist certification that provided me with an overview of virtually every...
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How to Accurately Value Your Organic Search Efforts in 2025
Marketers often underestimate the true value of organic search because it costs no direct media spend, making it appear free. Yet organic search is one of the most complex and resource-intensive disciplines in digital marketing, with SEO requiring investment in content strategy, technical infrastructure, design, analytics, schema implementation, AI-driven optimization, and ongoing refinement. Only when...
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MarketSnare: The All-in-One Platform for Multi-Location Growth
For multi-location brands, marketing consistency, control, and performance often collapse under the weight of scale. Whether you manage dozens or thousands of locations, replicating successful strategies locally can feel impossible. Add in compliance requirements, outdated content, or disconnected tools—and your entire brand presence can quickly fall apart at the local level. ...
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A Guide to X Advertising: Campaign Objectives and What You Can Achieve
Advertising on X (formerly Twitter) provides businesses, brands, and individuals multiple ways to reach audiences, increase engagement, and drive conversions. X offers various campaign objectives that help brands grow their presence through strategic ad placements. Below is a detailed explanation of the different campaign objectives currently available on X, categorized...
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What are the Wings of Your Marketing Strategy?
Yesterday, I started reading Nick Carter's book Twelve Seconds: The Lift Your Business Needs . I love the analogy of a business as flight in the book and Nick describes it thoroughly. One of the first discussions is lift . NASA defines lift as the following: Lift is the force that...
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Judge Name Ideas From Audience’s Perspective
When judging naming ideas, keep in mind the real world experience, not the pseudo-experience of creative presentations. Here's the thing, when you say or show a name idea to someone with the intention of getting her buy-in or feedback, she doesn't have the same experience that the consumer in the field will have. When you present...
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Semrush Adds Tool to Crawl Your Site and Find HTTPS Issues
If you've ever had to utilize a browser's developer tools to try and track down a rogue image or include that's not secure, you know how frustrating it is. Lucky for us, there's been a fantastic update to Semrush 's comprehensive Site Audit - the addition of an HTTPS checker . ...
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12 Steps to Building Demand for Your New Agency
Last week was an amazing week at Social Media Marketing World where I spoke on the topic of Influencer Marketing . While the audience was mostly corporations looking for advice on how to implement at successful strategy, I returned home and had a good question from one of the attendees curious about...
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A Procrastinator’s Guide to Holiday Marketing
The holiday season is officially here, and it’s shaping up to be one of the biggest on record. With eMarketer predicting retail e-commerce spending to surpass $142 billion this season , there’s plenty of good to go around, even for smaller retailers. The trick to staying competitive is to get smart about preparation...