Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Content MarketingHow To Make Your Marketing Events Dazzle - BrandLive Virtual Events

    Virtual Events Don’t Have to Suck: Marketing Departments Can Make Them Dazzle

    We all participated in a lot of virtual events during the pandemic — every human interaction became a Zoom or Meets meeting. After two years of staring at screens, it’s hard to get people to tune into another boring virtual event or webinar. So, why are the best marketing teams investing in virtual events and webinars? When well executed, virtual…

  • Artificial IntelligenceHow Virtual Assistants Are Transforming Customer Personalization - and Innovation 

    How Virtual Assistants Are Transforming Customer Personalization—and Innovation 

    Personalization is profitable (when it works). Connecting with customers on a deeper level is an undisputed game-changer in sales and brand development. Understanding the audience—their needs, preferences, and behaviors—leads to better problem-solving and conversions. Businesses that leverage personalization can achieve a 10-15% boost in sales. McKinsey And when they were first rolled out at scale, chatbots were supposed to deliver…

  • Marketing EventsAdobe Summit 2025: The Digital Experience Conference (March 17-20, 2025: Las Vegas)

    Adobe Summit: Join Me At The Digital Experience Conference In Las Vegas (March 17-20, 2025)

    Adobe Summit 2025 is set to be one of the most influential digital experience conferences of the year, bringing together industry leaders, innovators, and digital marketers to explore the latest advancements in customer experience, artificial intelligence, and personalization at scale. Taking place from March 17–20 in Las Vegas, with online sessions available for those who cannot attend in person, the…

  • Even the Big Boys forget Usability!

    I wanted to write a short note on some frustrating usability issues I’ve noticed with a couple of applications. According to Wikipedia, in human-computer interaction and computer science, usability usually refers to the elegance and clarity with which the interaction with a computer program or a web site is designed. The first one that I’ll provide is actually a Usability…

  • Working Too Many Hours at Home? An Easy Way to Stop…

    Tonight I left my power supply for my laptop at work. I had two power supplies (another good thing to do… always buy an extra!) but one of them recently went on the fritz. As I write this post, I have 2 hours and 15 minutes left to get some work done. Sure, I have other computers in the house…

  • Interspire Inspiring Sophisticated Email Marketing

    This is a sponsored post. The folks at Interspire are raising the bar on Email Service Provider software with their newest upgrade, Interspire Email Marketer. Interspire offers a dynamic and robust email marketing solution that comes as an affordable server installed version or as a hosted web based solution. One of the most unique features in their latest version (5.5)…

  • Content Marketingcontent grid logo

    The Content Grid v2

    The Content Grid (Version 2), developed by JESS3 and Eloqua, explains the connection between content type and distribution channels, matching content to the buyer’s stage in the purchase process, equipping marketers with Key Performance Indicators for each type of content, and delivering it all in an easily digestible grid. The introduction to the Infographic reads: The buying process begins long…

  • Marketing Infographicssocial media cost

    The Real Cost of Social Media

    The folks at Focus put out this infographic, sharing actual data on the cost, benefit and return on investment of social media. I appreciate the fact that they approximate the hours spent to manage the medium and even provide a cost to benefit ratio for top brands utilizing social media. Did you know the average monthly value of a Twitter…

  • Mobile Marketing, Messaging, and Appswill apple survive jobs

    Poll Results: How Optimistic Are We About Apple?

    Last week’s poll came at a solemn time but it had to be asked… do people think that Apple would survive without Mr. Jobs at the helm? It’s an important question for folks in the marketing industry for a few reasons… first is the hardware the supports much of the digital publishing industry, second is supporting Apple goods (iPads, iPhones,…

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