This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Put Tips in your Text Fields with JavaScript
Real estate is a premium on a web site, so I’m trying to be a little more efficient with mine. I found this nifty little script with the Cutline WordPress theme from Tubetorial. You can build a couple events directly in your text field HTML that will show and hide data as the field is entered and exited. Try it…
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Content Marketing
Diners Club Interview: Building a Social Brand
Diners Club is a sponsor of Social Media Marketing World and was interviewing some of the speakers yesterday (and will be doing more today). I had the pleasure of speaking with Eduardo Tobon and discussed the advancements that I saw in the online marketing space. The first question was about corporate blogging and 3 tips that I’d provide. If I…
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Email Marketing & Automation
Notablist: Design Inspiration and Competitive Research for Email Marketers
Notablist markets themselves as the Email Newsletter Search Engine, having indexed over 5 million search email newsletters across over 400,000 Publishers. Tools like these are fantastic for designers who wish to get inspiration from key brands or digital marketers who want to see when their competitors are sending and what kind of newsletters and deals are being communicated. If you’re a…
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Marketing Infographics
Technology Isn’t Slowing Down a Bit… er Flop!
Gordon E. Moore was the co-founder of Intel and Fairchild Semiconductor who wrote a paper 50 years ago that predicted a doubling of the number of components per integrated circuit every year. 10 years later, in 1975, he revised the forecast to every 2 years… and his prediction has been largely accurate. It’s now known as Moore’s Law. To provide…
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Social Media & Influencer Marketing
Wati: Simplify and Supercharge Your WhatsApp and Instagram Communication
Businesses must stay ahead in managing customer communications across multiple platforms. With WhatsApp and Instagram emerging as leading channels for customer engagement, companies often face challenges in maintaining personalized, efficient, and timely interactions. Streamlining these processes is vital to ensure customer satisfaction and drive growth. Wati Wati is a comprehensive WhatsApp Business API platform designed to help businesses automate, personalize,…
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Mobile Marketing, Messaging, and Apps
Transforming Marketing Technology with eSIM
The emergence of Embedded Subscriber Identity Module (eSIM) technology has disrupted traditional communication methods, offering consumers and businesses a smarter, more efficient way to stay connected. As marketing technology (MarTech) continues to evolve, the role of eSIM in shaping new strategies and experiences cannot be overlooked. With its ability to simplify 5G connectivity and data management, eSIM technology is becoming…
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Mobile Marketing, Messaging, and Apps
SMS API: The Impact of Text Messaging Engagement on Customer Experience
An SMS API is a powerful tool that helps businesses integrate text messaging services into their applications. What are the benefits? The option to send and receive messages directly through application programming interfaces opens up a range of convenient communications with customers—and not only convenient but also effective! With SMS technology, businesses can easily automate notifications, improve customer support, and…
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Content Marketing
Marketing Engagement: Fun with Videos
Building a platform for businesses to blog on is only a success if those customers actually leverage the platform. We know our clients would succeed in getting a return on investment if we could just get them to create and share more posts about their products and services. Platform utilization requires that the software as a service company actually have…
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E-commerce and Retail
Reasons Why People Abandon Shopping Carts
You’re never going to attain 100% of sales after someone adds the product to your shopping cart, but there’s no doubt that it’s a gap where revenue is slipping through. There are strategies to draw folks back in… remarketing is one of them. Remarketing campaigns follow people after they abandon the shopping cart and remarket advertisements to them as they…
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Sales Enablement, Automation, and Performance
You Don’t Need a Business Degree to Understand This
Okay, it’s time for a rant. This week I’ve been beat up a couple times and I’m truly at a loss that some of these folks have made it as long as they have in business. I want to get a few things straight when you go to negotiate and purchase services from your next Agency. The Price is What…
