Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Sales Enablement, Automation, and Performance

    You Don’t Need a Business Degree to Understand This

    Okay, it’s time for a rant. This week I’ve been beat up a couple times and I’m truly at a loss that some of these folks have made it as long as they have in business. I want to get a few things straight when you go to negotiate and purchase services from your next Agency. The Price is What…

  • Content MarketingMarketing Fun Videos

    Marketing Engagement: Fun with Videos

    Building a platform for businesses to blog on is only a success if those customers actually leverage the platform. We know our clients would succeed in getting a return on investment if we could just get them to create and share more posts about their products and services. Platform utilization requires that the software as a service company actually have…

  • Content MarketingDepositphotos 27736851 s

    Put Tips in your Text Fields with JavaScript

    Real estate is a premium on a web site, so I’m trying to be a little more efficient with mine. I found this nifty little script with the Cutline WordPress theme from Tubetorial. You can build a couple events directly in your text field HTML that will show and hide data as the field is entered and exited. Try it…

  • Social Media & Influencer MarketingWati: Simplify and Supercharge Your WhatsApp and Instagram Communication

    Wati: Simplify and Supercharge Your WhatsApp and Instagram Communication

    Businesses must stay ahead in managing customer communications across multiple platforms. With WhatsApp and Instagram emerging as leading channels for customer engagement, companies often face challenges in maintaining personalized, efficient, and timely interactions. Streamlining these processes is vital to ensure customer satisfaction and drive growth. Wati Wati is a comprehensive WhatsApp Business API platform designed to help businesses automate, personalize,…

  • Customer Data PlatformsMartech: Data Protection

    Why Data Protection Is a Critical Component of Every Modern Martech Stack

    As marketing tech gets more powerful, so too do the dilemmas that go with it. Marketers have at their fingertips today incredibly useful tools with which they can capture, analyze, and act upon more consumer information than ever. From CRMs and automation software to AI-fueled personalization engines and advanced analytics platforms, the modern martech stack is a marvel of ingenuity.…

  • Content MarketingDepositphotos 23620881 s

    The Premature Death of Outbound Marketing

    The SBA estimates that 600,000 new employer businesses are incorporated every year. Not many of them benefit from a brand name like IBM or Coca Cola. In order to survive they have to hunt for new business. Even major corporations like EMC, Cisco and Hewlett Packard have huge teams dedicated to prospecting for new business in both their installed base…

  • E-commerce and RetailEasyship: Shopify Shipping Integration for UPS, USPS, DHL, and more

    Easyship: Simplify Your Shopify Shipping Integration

    Managing shipping logistics for your Shopify store can often feel overwhelming, from comparing courier rates to handling international customs. Finding a streamlined, cost-effective solution for growing e-commerce businesses is critical to scaling efficiently. Enter Easyship—a powerful platform designed to make shipping seamless and cost-effective for Shopify merchants. Easyship Easyship offers Shopify store owners a robust shipping solution that connects directly…

  • Content Marketinglaptop criminal

    Rant: The Online Piracy Market

    The music industry and piracy, the movie industry and torrents, newspapers and online news. What do all these have in common? Supply, demand and a shifting market. I’m a big fan of capitalism and lean quite a bit to the libertarian side of the political spectrum. I believe that free markets almost always find the right direction to move to.…

  • Paid and Organic Search Marketing
    analyst

    What Makes a Great Analyst?

    At the eMetrics Marketing Optimization Summit, we had an interesting conversation on what makes a great data analyst. With a room full of analysts in the room, it’s an excellent question. Generally, the team I worked with agreed that there were business analysts and data analysts – and the expectations on each were a bit different. Business analysts provide information…

  • E-commerce and Retailcost website testing

    Costs of Website Testing

    Monetate has put out an informative infographic on what to think about and how to justify the expense of a website testing tool. It’s a comprehensive look at the challenges, costs, impact, direct costs, indirect costs and opportunities that website testing can provide. The near century-old financial estimate known as Total Cost of Ownership (TC)) can help determine direct and…

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