Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Customer Data PlatformsMartech: Data Protection

    Why Data Protection Is a Critical Component of Every Modern Martech Stack

    As marketing tech gets more powerful, so too do the dilemmas that go with it. Marketers have at their fingertips today incredibly useful tools with which they can capture, analyze, and act upon more consumer information than ever. From CRMs and automation software to AI-fueled personalization engines and advanced analytics platforms, the modern martech stack is a marvel of ingenuity.…

  • Marketing Infographicssocial proof website

    Social Proof Your Website

    Enabling your site for social media is one strategy, but actually building a social strategy around the community that gathers there is quite another. The two shouldn’t be mixed up… one is about tools, the other is about people. Keep in mind that there are many, many sites that don’t have all the new fangled tools, but have incredible social…

  • So I Says…

    Bill’s friend, Mike, drew a great picture of me while I was working. Mike has a very bizarre but creative sense of humor that I love. He’s a talented guy… so we gave him a website for his birthday! Thanks, Mike!

  • Marketing Infographicssocial media salaries guide

    Social Media Salaries Guide

    Whether you’re a strategies, specialist, brand manager, marketing manager, social media manager or a content writer, Onward Search is tracking your salary range and now sharing them in this infographic on US salaries. The news isn’t that good, though, given the state of the economy these numbers aren’t too exciting to me for an industry that’s exploded in growth. Introducing…

  • Analytics & Testingpinfluencer

    Pinfluencer: Marketing and Analytics From Pin to Purchase

    Companies have found some incredible results utilizing Pinterest to grow their marketing reach. As with any social platform, Pinterest has its own marketing best practices, campaign opportunities and influencers. Pinfluencer is a marketing and analytics platform that integrates with your site’s analytics to provide you with return on investment data. They’ve also added a new Pinterest promotion platform that enables…

  • Content MarketingPictogrammers: Open-Source Iconography (Icons and SVG)

    Pictogrammers: The Ultimate Resource for Open-Source Iconography

    Icons are the visual shorthand of our digital world. Whether you’re crafting a website, designing a presentation, or building a mobile app, iconography plays a pivotal role in communicating ideas quickly and effectively. A well-designed icon can transcend language barriers, enhance usability, and make complex information digestible in seconds. As our digital interactions evolve, the demand for accessible, high-quality icons…

  • Marketing Books
    Herd by Mark Earl: Mass Behavior

    Mass Behavior: Herd Succumbs To Its Own Theory

    My content on the site has been a little light the last couple of weeks – it will pick up soon. I’ve been much more active reading, speaking, and working the previous month, affecting the blog. Though the content is down now, my mind is racing with content for the next few weeks, so be sure to stick with me.…

  • Content MarketingPraying

    True Story: Drop Database? Click… Doh!

    The following is a true story, dated today at approximately 11:00 AM while on my way out to lunch. This is NOT a paid post, but I have added a HUGE link to the company in appreciation of them saving my butt! Development 101 says that when you mess with your code or your data, you always first do a…

  • Content MarketingScreen Shot 2014 03 26 at 11.16.06 AM

    Improving Sales Proposal Effectiveness

    In a world where there are so many different options and all the information available to us with a quick search and click, the sales cycle has gotten longer over the past decade. In fact, the average sales cycle is 22% longer than it was five years ago. What gives? Our sales proposal automation sponsor, TinderBox, actually did a study…

  • E-commerce and Retail
    google shopping insights

    Google Launches Shopping Insights… and it’s Awesome!

    One of the large businesses that we worked with had an issue that’s really common throughout most national businesses. As marketers, we tend to focus on our business as if there were no geographic boundaries or changes over time – but the reality is both have an enormous impact. If you can write content on topics that take advantage of…

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