This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Customer Data Platforms
Why Data Protection Is a Critical Component of Every Modern Martech Stack
As marketing tech gets more powerful, so too do the dilemmas that go with it. Marketers have at their fingertips today incredibly useful tools with which they can capture, analyze, and act upon more consumer information than ever. From CRMs and automation software to AI-fueled personalization engines and advanced analytics platforms, the modern martech stack is a marvel of ingenuity.…
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So I Says…
Bill’s friend, Mike, drew a great picture of me while I was working. Mike has a very bizarre but creative sense of humor that I love. He’s a talented guy… so we gave him a website for his birthday! Thanks, Mike!
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Content Marketing
True Story: Drop Database? Click… Doh!
The following is a true story, dated today at approximately 11:00 AM while on my way out to lunch. This is NOT a paid post, but I have added a HUGE link to the company in appreciation of them saving my butt! Development 101 says that when you mess with your code or your data, you always first do a…
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Content Marketing
Improving Sales Proposal Effectiveness
In a world where there are so many different options and all the information available to us with a quick search and click, the sales cycle has gotten longer over the past decade. In fact, the average sales cycle is 22% longer than it was five years ago. What gives? Our sales proposal automation sponsor, TinderBox, actually did a study…
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E-commerce and Retail
Google Launches Shopping Insights… and it’s Awesome!
One of the large businesses that we worked with had an issue that’s really common throughout most national businesses. As marketers, we tend to focus on our business as if there were no geographic boundaries or changes over time – but the reality is both have an enormous impact. If you can write content on topics that take advantage of…