Marketing InfographicsSocial Media & Influencer Marketing

Social Proof Your Website

Enabling your site for social media is one strategy, but actually building a social strategy around the community that gathers there is quite another. The two shouldn’t be mixed up… one is about tools, the other is about people. Keep in mind that there are many, many sites that don’t have all the new fangled tools, but have incredible social activity on them.

For ages, people have asked peers they trust for recommendations on products and services. Today, whether it’s for a go-to hairdresser or a reliable auto mechanic, consumers continue to want proof that something is worth purchasing or investing in before they actually make the commitment. Where do they find that validation? From experienced customers in close social circles as well as loose circles that are developed in online communities.

Social Proof Your Web Site

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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