Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • E-commerce and Retailflocktag

    FlockTag: Universal Loyalty System and Intelligent Deals

    This afternoon I went for a visit down to my favorite coffee shop, the Circle City Coffee Shop, and FlockTag had setup shop there! What impressed me was the ease of use for the both the customer and the business owner. To register the loyalty card, FlockTag setup a secondary, mounted tablet. The customer taps their card on the reader…

  • E-commerce and Retail
    in store experience displays personalization

    3 Keys to Modernizing In-Store Experiences… and Revenue

    This weekend I went shopping at the new Kroger Marketplace. Side note… if only Kroger thought investing in their online presence was as important as their retail presence. I digress. The new marketplace was built across the street from the previous Kroger. One step inside and you can see why. A bakery with fresh Artisan bread, a deli with a…

  • Paid and Organic Search MarketingSE Ranking: Agency and SEO Consultant Client Management Platform

    SE Ranking: The SEO Management Platform for Agencies and Consultants

    The digital marketing landscape for SEO consultants and agencies is more competitive than ever. Managing multiple clients, delivering results, and staying ahead of algorithm changes require advanced tools and reliable data. Balancing these demands while ensuring profitability can feel overwhelming—unless you have the right platform. SE Ranking SE Ranking is a powerful, agency-tailored SEO platform designed to streamline workflows and supercharge results.…

  • Artificial IntelligenceAIRAA: AI Readiness Assessment

    The Missing Ingredient in AI Success: Human Readiness

    In the rush to deploy the latest AI algorithms and machine learning models, organizations often focus on technical prowess and infrastructure. They invest in fancy data centers, cutting-edge hardware, and intensive technical training. But here’s a shocker: all that fancy tech is nothing if your people aren’t prepared for the emotional and cognitive leap that AI demands. Technical skills are…

  • Content Marketinghead

    Developing a Persona is Sculpture, not Casting

    Companies and individuals are often overzealous in the protection of their brand or persona online. The old school of marketing taught us that everything about our brand had to speak to perfection… and that perfection was what sold. We had perfect logos, perfect packaging and perfect slogans to go with them. The old school of marketing often disappointed, too, though.…

  • Social Media & Influencer Marketingsocial media rock star

    The Upper Class of Social Media is Failing Us

    In my daughter’s high school they had an area that was sacred to seniors called the “senior rug”. The “senior rug” was a comfortable section built into an area in the main halls of her high school where the upper class could hang out. No freshmen or junior class were allowed on the senior rug. Sounds mean, doesn’t it? In…

  • Marketing Infographicscurated social media wisdom from top enterprise experts infographic

    Curated Social Media Wisdom from Top Enterprise Experts

    What do Big Company Social Media Professionals know that the rest of us might not be so clear about? ReferralCandy dug into data from Jay Baer’s latest ebook, Social Pros All-Stars: Career Paths & Tips from 27 Big Company Social Media Professionals to see if we could find any meaningful patterns. The information includes tips on establishing your social media…

  • Social Media & Influencer MarketingWhy Brands Should Decline Negative Comments

    Why It’s Okay For Brands To Decline Some Comments

    When I speak to an audience of business people curious about managing their online presence, whether through blogging or social media, a couple of pieces of advice I provide evoke a lot of emotion: Brands should moderate comments and posts to curate a positive view. Deleting a negative comment or post is often better than attacking it. I recommend that…

  • Customer Data PlatformsNetHunt CRM: Google Workspace and Gmail Integrated Customer Relationship Management Platform

    NetHunt: The CRM Built For Google Workspace

    NetHunt CRM is a versatile Customer Relationship Management (CRM) solution designed to integrate seamlessly with Google Workspace (formerly G Suite). It is an ideal choice for small to medium-sized businesses that leverage Google Workspace tools for daily operations. Benefits of NetHunt CRM: By connecting with Gmail, Google Calendar, Google Drive, and other Google Workspace applications, NetHunt CRM helps businesses streamline…

  • Content Marketingfeedback request

    Survey: Is Collecting or Engaging More Crucial?

    As marketers, we produce content on a weekly (or even daily) basis geared towards our targets markets, encouraging our prospects to seek out and read our content. On one side of the coin, we’re hoping that they will engage and comment on our content so that we can start a (permission-based) conversation with them. On the other side, we also…

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