This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media Calendar: Your One-Stop Shop for Social Media Templates
Running a successful social media presence takes more than creativity— planning, consistency, and high-quality content. But creating engaging posts from scratch can be time-consuming and overwhelming. That’s where Social Media Calendar comes in. Think of it as your go-to online store stocked with ready-made templates, content plans, and marketing resources to help you effortlessly level up...
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The Free Ride That Fueled the Tech Boom… And Why It’s Running Out of Road
For more than a decade, much of the digital world operated under an unspoken social contract: get in early, grow fast, and don’t worry about the bill... yet. From consumer apps to enterprise platforms, technology was offered mainly on egalitarian terms. Anyone can sign up, integrate, deploy, or explore without incurring upfront costs...
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Marketing Events Made Memorable: Why Custom Stickers Are a Game-Changer!
Marketing events are a powerful way to engage with your audience, promote your brand, and leave a lasting impression. While traditional methods like banners, flyers, and giveaways play a role in event success, one often overlooked marketing tool can be a complete game-changer—custom stickers! These small but impactful branding assets can transform how attendees interact...
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BigQuery’s Pipe Syntax: Making SQL Easier, Faster, and More Readable
Anyone who’s worked with SQL knows the love-hate relationship that comes with it. SQL is powerful, standardized, and expressive—but it’s also one of the most unintuitive languages to read and maintain at scale. The deeper your query gets, the harder it becomes to understand what’s actually happening and in what order. That’s because SQL doesn’t...
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A Complete Guide for Restoring an Infected WordPress Site With Malware
When a WordPress installation becomes infected with malware, most site owners assume the problem lies in a single malicious file waiting to be found. In reality, modern attacks are sophisticated, multi-layered, and persistent. Attackers use encoded scripts, backdoors hidden in theme and plugin files, reinfection triggers stored inside the MySQL database, cron-based processes, and even...
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SPAM and the Text Messaging Industry
Businesses have vastly underestimated the impact of mobile text messaging. Text messaging, otherwise known as SMS (Short Message System), has been put in the shadow over more popular mobile web applications. However, not every phone is a smartphone and can use apps. Every mobile phone allows text messaging. As businesses are returning to this incredible medium...
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How Advertisers Can Unlock Their Campaign’s Full Potential through Amazon Marketing Cloud
With the holiday season on the horizon, advertisers need to understand their customers at every stage of the buying journey to be as high-volume and competitive as ever. Standard methods simply measure short-term return on ad spend, or ROAS , without distinguishing between new and existing users. As such, crucial data on the...
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Facetune: Transform Your LinkedIn & Social Media Profile Photos and Selfies
Your first impression often happens before you say a word. Whether you’re building a personal brand on LinkedIn, representing your company on social media, or presenting yourself in virtual meetings, a professional-quality photo has become a digital handshake. Yet most professionals don’t have access to studio lighting, photographers, or editing teams. That’s where smart...
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You Spend 83 Days a Year Emailing
The average salesperson logs over 2,000 hours per year on business communication, mostly on role-specific tasks (39%) and reading/answering emails (28%). While it would seem that social media is becoming the most popular mode of communication, as 72% of companies are now using social media in some form, email is still the top preference among...
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Minted: Why Now Is the Time to Send Your Customers Hand-Crafted Holiday Cards. Order Today!
As the year closes, many businesses feel the same tension. You want to acknowledge your clients and customers. You want to say thank you. You want to stay visible without being intrusive. And yet the default reaction is often the worst possible one: another holiday email. At this point in the year, inboxes are flooded...